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Search Alliance: AdCenter Migration Complete In UK, Ireland And France

Microsoft and Yahoo — the Search Alliance — have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been […]

Pamela Parker on May 7, 2012 at 10:11 am | Reading time: 1 minute

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Microsoft and Yahoo — the Search Alliance — have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France.

Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been underway since February.

Next up for the transition comes Germany, Austria and Switzerland. Yahoo and Microsoft will start working with partners to make the change this month. The companies have typically offered migration assistant software, to help smaller Yahoo Search Marketing advertisers make the switch with as little pain as possible.

Previously, the Search Alliance migrated advertisers in North America and India.

The migration of advertisers follows the transition of all algorithmic results worldwide, on desktop and mobile, in 2011.

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Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.