Best of SearchBot: Create a blog content strategy to boost SEO

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Here’s something somebody asked me! After that, how you can improve prompts to get even better answers from me.

Prompt:

How to choose suitable topics for blog posts?

Answer:

Choosing suitable topics for your blog posts is crucial for attracting and engaging your target audience. Here are some steps to help you choose suitable topics:

1. Understand your target audience: Identify your target audience’s demographics, interests, pain points and needs. This will help you create content that resonates with them.

2. Conduct keyword research: Use keyword research tools like Semrush or Google Keyword Planner to identify relevant keywords and topics that align with your target audience’s search intent. Look for keywords with high search volume and low competition.

3. Address common pain points and questions: Think about the common challenges, questions and problems your target audience faces. Create blog posts that provide solutions, answers or valuable insights related to these pain points.

4. Stay updated with industry trends: Keep an eye on industry news, trends and developments. Write blog posts that discuss and analyze these trends, providing your unique perspective and insights.

5. Analyze competitor content: Research your competitors’ blogs and identify the topics they are covering. Look for content gaps or areas where you can provide a different perspective or more comprehensive information.

6. Use social media listening: Monitor social media platforms, industry forums, and Q&A sites to identify the topics and questions that are being discussed by your target audience. This can provide valuable insights into their interests and needs.

7. Leverage customer feedback: Pay attention to feedback from your customers, whether through surveys, reviews or direct communication. Use their feedback to identify topics that address their specific needs and interests.

8. Consider evergreen and seasonal topics: Balance your content strategy with a mix of evergreen topics (topics that are always relevant) and seasonal topics (topics that are relevant during specific times of the year or events).

9. Repurpose existing content: Look at your existing content and identify opportunities to repurpose or expand on topics that have performed well in terms of engagement or traffic. This can help you provide more in-depth information or approach the topic from a different angle.

10. Use content idea generators: Utilize content idea generators like HubSpot’s Blog Ideas Generator or Portent’s Content Idea Generator to spark new topic ideas based on keywords or industry-related terms.

11. Consider different content formats: Explore different content formats such as how-to guides, listicles, case studies, interviews, infographics or videos. This can help you cater to different learning preferences and engage your audience in various ways.

12. Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. This will help establish your authority and credibility in your field. Remember to regularly review and analyze the performance of your blog posts to identify which topics resonate the most with your audience. This will help you refine your content strategy and continue to provide valuable and engaging content

How this prompt could be improved:

You are an experienced SEO consultant that specializes in content SEO. You have a proven track record in creating blog post strategies for clients that boost their website rankings in Google search results, increase page views, improve engagement and help drive conversions.

You have been hired by a local real estate agent to improve the SEO of their website. You have recommended adding a blog to increase website traffic, improve SEO, and generate more customer inquiries to the office.

Create a blog content strategy, detailing how you would decide what topics to write about and how often you should publish new content for maximum impact. Explain what approach you would take to keyword research, breaking down each step. Explain what keyword research tools you would use and why.

After conducting your keyword research, explain what metrics you would analyze to make informed decisions about which topics you should write blog posts about. Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate. Provide clarity on key considerations and pitfalls to steer clear of when choosing suitable topics for blogposts.

Additionally, outline how you would find trending topics, how you would monitor trends, and why. Detail how you would forward-plan content as well as create reactive blog posts – and why this is important. Explain how you would analyze your competitor’s blog content, and what approach you would take to try and compete.

For each step, explain what SEO tools you would use and why.

Format your answer so that it’s easy to follow. Use headers and bullet points where appropriate. Explain what tasks should be a priority and what tasks should just be seen as a bonus. Detail how long each task is likely to take and the benefit of completing each step.

Make sure the guidance you provide is helpful and easy to understand for someone who is new to SEO.

The key elements and enhancements to this prompt are as follows:

(Task)

Create a blog content strategy, detailing how you would decide what topics to write about and how often you should publish new content for maximum impact. Explain what approach you would take to keyword research, breaking down each step. Explain what keyword research tools you would use and why.

After conducting your keyword research, explain what metrics you would analyze to make informed decisions about which topics you should write blog posts about. Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate. Provide clarity on key considerations and pitfalls to steer clear of when choosing suitable topics for blogposts.

Additionally, outline how you would find trending topics, how you would monitor trends, and why. Detail how you would forward-plan content as well as create reactive blog posts — and why this is important. Explain how you would analyze your competitor’s blog content, and what approach you would take to try and compete.

For each step, explain what SEO tools you would use and why.

Explain what tasks should be a priority and what tasks should just be seen as a bonus. Detail how long each task is likely to take and the benefit of completing each step.

(Context)

You are an experienced SEO consultant that specializes in content SEO. You have a proven track record in creating blog post strategies for clients that boost their website rankings in Google search results, increase page views, improve engagement and help drive conversions.

You have been hired by a local real estate agent to improve the SEO of their website. You have recommended adding a blog to increase website traffic, improve SEO, and generate more customer inquiries to the office.

(Tone)

Make sure the guidance you provide is helpful and easy to understand for someone who is new to SEO.

(Format)

Format your answer so that it’s easy to follow. Use headers and bullet points where appropriate.

Answer:

Blog Content Strategy:

1. Topic Selection:

• Identify topics that align with the real estate agent’s target audience and address their pain points, questions, and interests.
• Consider the agent’s expertise and unique selling points to provide valuable insights and establish authority.
• Prioritize topics that have search volume and potential for ranking well in search engine results pages (SERPs).
• Aim for a mix of evergreen content (timeless topics) and trending topics to cater to different user intents.

2. Frequency of Publishing:

• Determine a realistic publishing schedule based on available resources and the ability to consistently produce high-quality content.
• Aim for a balance between quantity and quality, focusing on creating valuable content that resonates with the target audience.
• Start with a manageable frequency, such as one blog post per week, and gradually increase if resources allow.

Keyword Research Approach:

1. Identify Seed Keywords:

• Begin by brainstorming a list of seed keywords related to real estate, home buying, selling, and local market trends.
• Consider using tools like Google Trends, Google Keyword Planner, or Answer the Public to generate keyword ideas.

2. Expand Keyword List:

• Utilize keyword research tools like SEMrush or Ahrefs to expand the seed keywords into a comprehensive list of related keywords and long-tail variations.
• Look for keywords with a good balance of search volume and competition.

3. Analyze Metrics:

• Evaluate metrics such as search volume, keyword difficulty, and SERP features (e.g., featured snippets) to assess the potential of each keyword.
• Prioritize keywords with moderate search volume and lower competition to increase the chances of ranking well.

Identifying Topics for Ranking and Click-Through Rate:

1. Analyze Competitor Content:

• Research competitors’ blog content to identify topics they are ranking well for and generating engagement.
• Use tools like SEMrush or Ahrefs to analyze their top-performing blog posts, backlinks, and social shares.

2. Consider User Intent:

• Understand the search intent behind target keywords and create content that aligns with user expectations.
• Focus on providing comprehensive, informative, and actionable content that satisfies user queries.

3. Optimize for Click-Through Rate (CTR):

• Craft compelling headlines and meta descriptions that entice users to click on the search result.
• Incorporate power words, numbers, and emotional triggers to make the content more appealing.

Finding Trending Topics and Monitoring Trends:

1. Social Media Monitoring:

• Follow industry influencers, real estate news outlets, and relevant hashtags on social media platforms to stay updated on trending topics.
• Monitor discussions, comments, and engagement to identify emerging trends and popular topics.

2. Google Trends:

• Utilize Google Trends to explore trending topics related to real estate and identify rising search queries.
• Analyze the search interest over time and geographical distribution to understand the popularity of specific topics.

Forward-Planning and Reactive Blog Posts:

1. Forward-Planning:

• Create an editorial calendar to plan blog topics in advance, aligning them with seasonal trends, industry events, or upcoming promotions.
• Allocate time for research, content creation, and review to ensure high-quality output.

2. Reactive Blog Posts:

• Stay agile and responsive to current events, industry news, or trending topics that are relevant to the real estate market.
• Monitor news outlets, social media, and industry forums to identify opportunities for timely and engaging content.

Analyzing Competitor Blog Content:

1. Competitor Analysis Tools:

• Use tools like SEMrush or Ahrefs to analyze competitor blog content, including their top-performing posts, backlinks, and social shares.
• Identify gaps in their content strategy and areas where you can provide more comprehensive or unique insights.

2. Differentiation Strategy:

• Focus on creating content that offers a unique perspective, additional value, or covers topics that competitors have overlooked.
• Leverage your expertise and local market knowledge to provide insights that set the real estate agent apart from competitors.

Priority Tasks and Time Estimates:

1. Keyword Research: 2-3 hours
2. Competitor Analysis: 1-2 hours
3. Topic Selection: 1 hour
4. Trend Monitoring: Ongoing (15-30 minutes per day)
5. Content Planning: 1-2 hours per month
6. Content Creation: Varies based on length and complexity (2-4 hours per blog post)
7. Editing and Optimization: 1-2 hours per blog post

Benefits of Completing Each Step:

• Keyword Research: Identifies high-potential keywords for ranking and drives targeted organic traffic.
• Competitor Analysis: Reveals content gaps and opportunities to outperform competitors.
• Topic Selection: Ensures relevance and value for the target audience.
• Trend Monitoring: Keeps the content strategy up-to-date and capitalizes on emerging topics.
• Content Planning: Provides a roadmap for consistent and strategic content creation.
• Content Creation: Delivers valuable information to the target audience and establishes authority.
• Editing and Optimization: Improves readability, SEO performance and user experience.

Bonus Tasks:

• Implementing on-page SEO optimizations (meta tags, internal linking): 1-2 hours per blog post
• Promoting blog posts through social media and email marketing: 1-2 hours per blog post
• Monitoring and analyzing blog post performance (traffic, engagement, conversions): Ongoing (15-30 minutes per week).

Remember, SEO is an ongoing process, and continuous monitoring, analysis, and optimization are essential for long-term success.