Bid Simulator Now Available For Google Dynamic Search Ads

By Ginny Marvin

Published: May 19, 2014 at 9:28 am

adwords bid simulator dynamic search ads If you’re running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool. Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more.

The bid simulator for Dynamic Search ads is available at the campaign, ad group, auto target and subtabs (Dynamic Search ads don’t use keywords).

Note that if your campaign is “limited by budget”, estimates are shown in a pop-up window on the campaigns tab rather than the campaign bid simulator.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.