Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » Social » Bing Adds 5X More Facebook Content To Social Sidebar

Bing Adds 5X More Facebook Content To Social Sidebar

The big news in search this week was the announcement of Facebook’s Graph Search. But today, Microsoft is making enhancements to its own “social search” capability. Specifically, Bing is adding more content to its Social Sidebar feature. In a way, this is a reintroduction of Social Sidebar following the news of Facebook’s Graph Search. People […]

Greg Sterling on January 17, 2013 at 12:00 pm

bing-b-logoThe big news in search this week was the announcement of Facebook’s Graph Search. But today, Microsoft is making enhancements to its own “social search” capability. Specifically, Bing is adding more content to its Social Sidebar feature.

In a way, this is a reintroduction of Social Sidebar following the news of Facebook’s Graph Search.

People will now be able to see considerably more Facebook data surface in Social Sidebar. This will include Facebook status updates, comments and shared links in addition to the Facebook content already present (i.e., Likes, photos, etc.). Microsoft said that people will now be able to see/search “around five times more content from their Facebook friends than before.”

There’s social content from other sources (Klout, Quora, Foursquare Tips, Google+), beyond Facebook, in Social Sidebar as well. But Facebook is probably the most important single source. After users link their Facebook accounts to Bing (sign in with Facebook), they automatically see status updates, images and so on that are relevant to the query entered into Bing.

It’s not clear how much usage Social Sidebar is getting or whether people see it as a differentiator vs. Google. Microsoft has continued to refine and enhance the feature, adding new content sources and capabilities. That suggests Microsoft still sees it as a worthwhile initiative and we can probably infer that there’s at least some traction there.

It will be interesting to see how the roll out of Facebook Graph Search impacts social search on Bing and whether there’s some “synergy” and increased usage, or whether Facebook search makes people less interested in social search on Bing. My guess is that social search on Facebook will be helpful to Bing and Social Sidebar usage.

The video below provides a brief overview of the enhancements to Social Sidebar. The official Bing blog post has some additional detail as well.

Related Entries

  • How The New Facebook Search Is Different & Unique From Google Search
  • Official: Bing Updates Social Sidebar Design
  • Bing Testing Social Sidebar With New Look, More Answers
  • Bing Now Handpicks News Writers For Its Social Sidebar
  • Bing’s Social Sidebar Gains Klout Scores & People Recommendations
  • Bing Adds Friend-Tagging To Social Sidebar
  • Bing Relaunches, Features New Social Sidebar
  • Foursquare Tips Now Integrated Into Bing’s Social Sidebar
  • Bing Brings Quora Content Into Its Social Sidebar

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    More FAQ rich results being displayed in Google Search

    Webinar: Benchmark your social media performance for a competitive edge

    Google releases May 2022 broad core update

    Spotify, Meta update political ad offerings for 2022 election cycle

    Take web hosting to the (NVMe) extreme

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

BingMicrosoftSocial

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

The SMX Conference logo.

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

The MarTech Conference logo.

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.