• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEO

Bing applies AI and natural language models to autosuggest, People Also Ask

Intelligent answers and semantic highlighting are also rolling out to more markets.

George Nguyen on September 24, 2020 at 9:01 am
  • More

Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced Wednesday. It is also expanding the use of natural language representation models to extend its question answering and semantic highlighting features globally.

Real-time phrase suggestions. Bing’s automatically generated search suggestions now make use of Microsoft Turing Natural Language Generation (T-NLG) Next Phase Prediction to present full phrase suggestions in real-time. This expands the scope of autosuggestions, which may also improve the user experience.

Bing uses Next Phase Prediction to make suggestions beyond what users have historically searched for. Source: Bing.

In the example above, Bing suggests an entire word to complete the user’s query. As part of Microsoft’s AI at Scale initiative, the company has been building deep learning models that enable Bing to suggest queries on the fly. Previously, autosuggestions were constrained to information from previous queries asked by users and confined to the current word being typed.

Generating question-answer pairs for PAA. Bing is also using a generative model to identify question-answer pairs within documents. When those documents appear on the search results, it then uses the generated question-answer pairs to bolster the PAA box (in addition to data from similar questions that have previously been asked by users), as seen below.

Bing’s People Also Ask (PAA) box uses a generative model to supplement data from similar questions that have previously been asked by users. Source: Bing.

Other features rollout globally thanks to AI language models. Using its Turing Universal Language Representation (T-ULR) model, Bing has also expanded its intelligent answers to over 100 languages.

Semantic highlighting, which presents relevant information from meta descriptions in search listings in bold text, can now identify and highlight answers in all languages as well. This feature was previously highly dependent on matching keywords within a search query, which was an issue when the query was presented in the form of a question.

Why we care. The improved PAA box and autosuggest features are two more examples of AI being applied to natural language processing and understanding on the search results page. As models are developed and improved, search engines will be able to better understand content and how it relates to a user’s query, and those improvements will be present within both the search listings as well as the features that populate the search results page.

RELATED:

  • Bing says it has been applying BERT since April
  • A deep dive into BERT: How BERT launched a rocket into natural language understanding
  • FAQ: All about the BERT algorithm in Google search


About The Author

George Nguyen
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

Related Topics

BingBing SEOChannel: SEOSearch Features: Natural Language

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

Available On-Demand: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

h
Receive daily search news and analysis.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok