Bing Expands Snapshot With New Food & Drug Entities

By Matt McGee

Published: May 16, 2014 at 1:53 pm

Bing is getting smarter today with the addition of food- and drug-related entities to its library of facts.

The new at-a-glance information for these searches will appear in the Snapshot area on the right side of Bing’s search results. In some cases, like the hamburger search shown below, the Snapshot includes a dropdown to further refine the information — in this case, giving options for single patty, double patty or double patty – large. (Yum. And now I’m hungry.)

bing-food-drug-snapshot

The data above come from Freebase and, in the case of medical search, the National Institutes of Health. There may be other sources for different queries.

Last month, Bing announced the addition of 150 million new entities covering doctors, dentists, lawyers and real estate.

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.