Bing Shopping Campaigns now out of beta in UK

By Ginny Marvin

Published: April 18, 2016 at 1:34 pm

After launching Shopping campaigns in the US in July, Bing extended product ads to the UK and Australia with a beta test of Shopping Campaigns the following month. Now, Shopping Campaigns are fully rolled out in the UK.

Shopping campaigns in Bing reflect the campaign structure for product listing ads that Google introduced in 2013 and made available globally in early 2014.

Currently, Bing Shopping campaigns are available in the US, the UK, Australia, France, and very soon will be in Germany. Shopping campaigns can be built from scratch in Bing Ads or imported from AdWords.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.