DataHero Adds Support For Google AdWords Reporting
AdWords is the latest marketing service supported by the reporting and analysis platform, joining Google Analytics, Salesforce, HubSpot and others.
Marketing analysis and reporting tool DataHero announced an integration with Google AdWords on Monday that offers users access to more than 20 AdWords reports.
“Google AdWords has been the most popular connector requested by our users, especially digital agencies. Now they can analyze data from AdWords along with the other cloud services used every day to measure performance,” said Ed Miller, CEO of DataHero.
AdWords reports include data on campaign, ad, keyword and search queries, landing pages and geographic performance results. Users can dig into each report to get more granular data on specific elements.
DataHero already enables users to pull data from cloud services such as Salesforce, HubSpot, Google Analytics and Stripe into its drag-and-drop interface.
Stephen Barone, COO at FullFunnel, which tested the the AdWords integration, said in a statement, “With DataHero, we can seamlessly connect performance data from AdWords with landing page and conversion metrics from both HubSpot and Google Analytics all within one easy-to-use platform. This helps us make sense of AdWords spend and ensures we’re using data to drive decision making.”
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