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Local

Google adds new ‘veteran-led’ attribute to Google My Business profile

It becomes the second business owner identity attribute, following 'women-led' in March.

Greg Sterling on August 27, 2018 at 6:34 pm
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In March of this year Google added a “women-led” attribute to Google My Business profiles. Now it’s doing the same for veteran-run businesses.

A blog post this afternoon announced the new attribute:

Google is making it easier to identify your local business as veteran-led on Google Search and Maps. If your business is owned, led, or founded by a veteran, you can enable this “Veteran-Led” attribute through Google My Business, and it will appear on your Google listing alongside other details like “Has Wifi” or “Outdoor Seating.”

Women-led and veteran-led attributes are controlled by the business owner and can be edited in the GMB profile. (Some attributes the community identifies or defines.) They appear under the “about” tab.

Based on US government data, Google says that there are roughly 2.5 million small businesses owned or majority owned by veterans. That’s roughly 10 percent of the total number of US small businesses in the country today.

It’s not clear how many people do or will seek out this information (or women-led businesses) but it will be meaningful to some. While these are currently the only two business owner identity attributes available, Google says that it will be adding more over time.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Channel: LocalGoogleGoogle: Google My BusinessGoogle: SEOGoogle: Web Search

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