Google AdWords Testing New Interface

Tim Cohn writes about a new user interface beta that Google is offering to some AdWords advertisers. As you can see from Tim’s screenshot below (which was probably left small to protect personal data), the new interface looks similar to the charting/graphing system that Google Analytics uses:

(It also looks somewhat similar to the Yahoo Sponsored Search interface, too, for that matter.)

From some of the other screenshots Tim shares, we see that this change is only to the way data is presented to advertisers, and has no impact on the ads themselves. One screen says:

The updated interface won’t affect the way your ads run. Quality Score, bidding, budgeting, and other aspects of ad serving aren’t changing with these updates. We’re simply testing changes to the way you see and manage the data in your account.

If you join the beta, you also agree to let Google send you surveys about the new interface. You can also switch back and forth between the new and traditional interfaces at any time.