Google Analytics Adds AdSense Integration

After months of testing AdSense data in Google Analytics, Google has announced on both the AdSense Blog and the Analytics Blog that all AdSense publishers can now integrate their AdSense data directly into Google Analytics. To link up your AdSense account with Google Analytics: Log in to AdSense Click the link that says “Integrate your […]

After months of testing AdSense data in Google Analytics, Google has announced on both the AdSense Blog and the Analytics Blog that all AdSense publishers can now integrate their AdSense data directly into Google Analytics.

To link up your AdSense account with Google Analytics:

  1. Log in to AdSense
  2. Click the link that says “Integrate your AdSense account with Google Analytics” on the Reports > Overview tab
  3. Follow the on-screen instructions

Here is a video that shows you how to link the accounts:

For more information, see the Google AdSense help or Analytics help sections.


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Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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