Google local finder tests cards with horizontal scroll for map search results

Google loves the swipe left and right motion. They are now testing it on the Google Maps local finder search results.

Chat with SearchBot

Google World Maps5 Ss 1920

Google is now testing a new format for their local search results on mobile when bringing up the Google Maps local finder. The new results are not in a vertical list view, but rather a horizontal card-style view. The card-style view requires you to swipe the cards horizontally to see more local results. This is different from the natural scroll up and down for the list view.

Mike Blumenthal published a GIF of this in action:

Mobile Local Finder

I am personally not able to replicate this, but Google is frequently testing Google Maps and local finder search interfaces. This one is one of the more extreme tests.

About the author

Barry Schwartz
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.