Google local pack now showing book, schedule buttons for some businesses

Google is now pushing booking and scheduling services in the local results through Reserve with Google.

Chat with SearchBot

Google has added a “book” or “schedule” button to some of the local search results within the local pack in web search.

If you search for [barber nyc] on desktop or mobile and you see the Epic Barber Shop listing, you will see a button that reads either “book” or “schedule.” Clicking it takes you into a booking engine that is powered by the Reserve With Google feature.

Here is a screenshot:

Google Local Pack Book Button

Mike Blumenthal, who first covered this, captured the same listing with a “book” button:

How it works for a searcher? After you click the button, you are asked about the type of service and then the time of service you’d like to schedule:

Google Local Pack Book Button2

Google Local Pack Book Button3

How can I add this button to my listings? That is a good question. There are no specific FAQs on this, but it appears if you have scheduling services with one of the Reserve with Google partners then you should be included. It is unclear if this is a limited beta or test on the button showing the local pack at this point.

Some history: Since 2015 Google began testing booking appointments via search. More recently Google moved this feature into a reserve with Google platform and has been adding booking links in search over the past few months.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

Get the must-read newsletter for search marketers.