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    Google Maps redesigns ‘Explore’ tab, launches ‘Your match,’ ‘Group planning’ and ‘For you’ section

    Google Maps has announced a whole set of new features at Google I/O around their mapping product.

    Google Maps2 Fade Ss 1920

    Today at Google I/O, Google announced new Google Maps features that are rolling out globally on Android and iOS in the coming months. The new features include a new “Explore” tab, brand-new features around “Your match” and “Group planning” and a new “For you” section.

    Redesigned Explore tab

    The redesigned Explore tab shows searchers who are using Google Maps dining venues, events and activities that are “new and interesting” and “nearby.” Here is a GIF of the new “nearby” tab in action:

    Google Maps Explore Tab

    Your match

    The new “Your match” feature will show you how likely you are to enjoy a place and provides reasons you will enjoy it. So, when you click on a specific place, Google will generate a number based on “what we know about a business, the food and drink preferences you’ve selected in Google Maps, places you’ve been to, and whether you’ve rated a restaurant or added it to a list.” This all uses machine learning, Google says. Plus, Google will get smarter with this score over time based on your history.

    Here is a GIF of Your match in action:

    Google Maps Yourmatch

    Group planning

    Here is a GIF of that in action:

    Group Planning

    For you

    The “For you” tab lets you choose to follow neighborhoods and dining spots and based on what you choose, Google will send you ideas for what to do next time you want to go out. Here is a GIF of that in action:

    ForYouTab 01

    Augmented Reality

    Google Maps directions is also getting AR, Augmented Reality, to help users navigate and find places. Stepping out of a subway and onto a city street, it can be confusing to know which direction to walk, especially if you are new to the area. These AR features point a user in the right direction:

    Google Maps AR

    By overlaying the way you should walk on top of the camera on your phone, a user can quickly see which way they should head.


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    About the Author

    Barry Schwartz
    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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