Google Merchant Center adds AI-powered product filtering
Google's new filtering makes it easier for advertisers to spot and fix product feed issues that impact performance.
Google just made it easier for merchants to manage messy product catalogs.
Driving the news. Emmanuel Flossie shared on LinkedIn that Google is rolling out an AI-driven search feature in Google Merchant Center Next that simplifies how retailers find and filter their products.
How it works. The new “Search for Products” tool uses AI to translate plain-English queries into powerful filters across your product data.
Plain English filters. Merchants can now easily filter by entering plain English searches, which AI would translate to filter headings. So, for example, you could filter by:
- Manually added products.
- Out-of-stock items still getting traffic.
- Products with high impressions but low clicks.
- Visible products with zero engagement, and more.
Bonus. Filtered views now export correctly when downloading data. This is a long-awaited fix for many users.
Why we care. Product feeds often contain tens of thousands of listings. Sifting through them to spot issues or opportunities has historically been tedious and manual. With AI-powered filtering, you can quickly spot underperforming listings, fix visibility problems, and optimize your feed more effectively. That means better campaign performance, more efficient troubleshooting, and smarter inventory decisions at scale.
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