Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]
Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed.
Earlier this year, Google gained access to Twitter data thanks to a new deal between the two digital giants. However, initial findings showed that Tweets were being indexed at a very low rate, with just 0.6% of Tweets indexed in February. As the Twitter deal has begun to roll out, Google has begun to index far more Tweets according to a report from Stone Temple Consulting.
From February to June, Stone Temple found a 466% increase in Tweets indexed within the first seven days. In February, just 0.6% of Tweets were indexed and last month that number shot to 3.4%. While these increases are promising, there is still more than 96% of Tweets that aren’t indexed.
Similar to previous findings, Google still has a major bias towards Twitter accounts with a high follower account and more so to those with a higher “Social Authority.” In the full report, Stone Temple shows that it may not be all about follower count, and there is a correlation between those with higher engagement levels and overall “authority” and indexation.
To find these results, Stone Temple Consulting analyzed the same exact 900+ user set that was analyzed in February. Additionally the desktop user agent was used when performing this study.
For the full results, see the in-depth report over at Stone Temple Consulting.