Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]

Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed.

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Earlier this year, Google gained access to Twitter data thanks to a new deal between the two digital giants. However, initial findings showed that Tweets were being indexed at a very low rate, with just 0.6% of Tweets indexed in February. As the Twitter deal has begun to roll out, Google has begun to index far more Tweets according to a report from Stone Temple Consulting.

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From February to June, Stone Temple found a 466% increase in Tweets indexed within the first seven days. In February, just 0.6% of Tweets were indexed and last month that number shot to 3.4%. While these increases are promising, there is still more than 96% of Tweets that aren’t indexed.

Similar to previous findings, Google still has a major bias towards Twitter accounts with a high follower account and more so to those with a higher “Social Authority.” In the full report, Stone Temple shows that it may not be all about follower count, and there is a correlation between those with higher engagement levels and overall “authority” and indexation.

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To find these results, Stone Temple Consulting analyzed the same exact 900+ user set that was analyzed in February. Additionally the desktop user agent was used when performing this study.

For the full results, see the in-depth report over at Stone Temple Consulting.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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