Display

Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays

Google announced that the rich results testing tool now also supports showing you how your How-to markup will look on the Google Home hub and other smart displays.

What it looks like. Google shared a screen shot of how how-to markup will look like in the rich results test tool on a Google Home hub:

Google Rich Test How To Display

Recipe results. Last December, Google added similar support to the rich resting tool for recipes. You are now able to see not just how recipes look on these displays but also how-to markup.

How to markup. Google introduced how-to markup officially last May at Google I/O. How-to search results in Google will show searchers step-by-step information on how to accomplish specific tasks directly in the search results. Google has published how-to documentation for your developers to use when adding the markup to your own pages and also how to add this to Google Assistant. The documentation includes information on the steps, tools, duration, and other properties you would include in your markup.

Why we care. This new feature will let webmasters, developers and SEOs test to see how the how-to markup for a specific page will show up on these smart displays. You no longer have to wait and see how it looks. You can test this immediately without having to wait for Google to index and then decide the page is worthy of showing up as a result on the Google Home hub.

Explore more on

Google Google Assistant Google I/O Google Nest Schema.org Search engine optimization Smart Display
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.