Analytics & conversion

Google Search Console fixed a bug with Google Tag Manager verification

As many of you know, there are numerous ways to verify your site or property within Google Search Console. One of those methods is via Google Tag Manager. Google has confirmed it fixed an issue with the Google Tag Manager method of verification.

Reverify. Google said you may need to reverify your site or property in Search Console if you were using the Google Tag Manager method. The issue “should be solved by now” and reverifying should work.

Verification. There are many other ways to verify your site in Search Console, as described here. These include:

  • HTML file upload
  • HTML tag
  • DNS record
  • Google Analytics tracking code
  • Google Tag Manager container snippet
  • Google Sites
  • Blogger
  • Google Domains

Why we care. If you used Google Tag Manager for verification in Search Console, we suggest you double check those properties in Search Console to ensure the properties are still verified. If the properties are not verified, use one of the several methods to verify the property again.

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Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.