Google unifies Google tag and Tag Manager, adds no-code event tracking
Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data transmission.
Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data transmission.
GTM's new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components.
Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.
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Google Ads may soon let advertisers manage tags in-platform, streamlining setup and reducing reliance on external tools.
Google is rolling out new measurement tools to help advertisers better connect data, prove impact and make smarter decisions.
A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors.
Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers.
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Meta’s new Google Tag Manager template simplifies Pixel setup, making cross-platform tracking faster and more consistent for advertisers.
Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.
Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier to deploy and more resilient to privacy restrictions.
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Google simplified the process for merchants to obtain API keys for local inventory feeds, clearing a hurdle to faster Shopping integration.
GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.
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This new feature acts like a privacy compliance scorecard, giving at best Excellent and at worst Urgent scores of your Consent Mode setup.
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Google updated its GTM conversion tag, introducing a new sitewide tag-level setting for configuring user-provided data for Enhanced Conversions.
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Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.
Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.
Reddit Ads’ new tools simplify campaign management, enhance performance tracking, and make it easier for SMBs to reach niche audiences effectively.
Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers.
The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.
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Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.
Google offers seamless consent management integration in Google Tag UI. You can connect CMPs and configure settings without any coding.
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Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.
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Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.