Google Star Wars Easter Egg Delivers Epic Search Results For “A Long Time Ago In A Galaxy Far Far Away”

Google is giving Star Wars fans a special treat today on Chrome.

If you search “a long time ago in a galaxy far far away” — the famous first lines from the original 1977 Star Wars movie — the search results page mimics the film’s opening scene, with results scrolling through a Star Wars-themed galaxy background.

Google announced yesterday, when it posted its new Star Wars: The Force Awakens #ChooseYourSide campaign, that it was planning a few Star Wars Easter eggs in advance of the film’s release. This is the first one we’ve spotted.

You can read more about Google’s #ChooseYourSide campaign on our partner site at Marketing Land: Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign.

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.