Google Star Wars Easter Egg Delivers Epic Search Results For “A Long Time Ago In A Galaxy Far Far Away”

Google is giving Star Wars fans a special treat today on Chrome.

If you search “a long time ago in a galaxy far far away” — the famous first lines from the original 1977 Star Wars movie — the search results page mimics the film’s opening scene, with results scrolling through a Star Wars-themed galaxy background.

Google announced yesterday, when it posted its new Star Wars: The Force Awakens #ChooseYourSide campaign, that it was planning a few Star Wars Easter eggs in advance of the film’s release. This is the first one we’ve spotted.

You can read more about Google’s #ChooseYourSide campaign on our partner site at Marketing Land: Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.