Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions

If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear below the search box only and […]

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If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps.

AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear below the search box only and not on the map.

The screenshot below shows a Rent-a-champ Cars ad below the search box and an “ad”, or sponsored listing, on the map, indicated by a red icon with a white square in it.

Ads in New Google Maps

Google announced the new version of Google Maps at the company’s annual developer conference last week.  To learn more about the new version, available by invite-only at this time, read our earlier post, Exploring The New More Dynamic, More Social Google Maps.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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