Apple is bringing ads to Apple Maps this summer
The long-awaited Apple Maps ads move opens up a new high-intent, location-based advertising channel on Apple's popular mapping apps.
Topic: Location-based advertising
Google Ads select location assets using Google Maps
This new feature should help you find locations to target with ease.
Google Ads completes auto-migration of location extensions to assets
The auto-migration of location extensions to assets expands advertisers' options for displaying location information in their ads.
Google Ads is updating Location asset requirements
The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly.
Yelp introduces video and image Spotlight Ads on their homescreen
The ads are the first of their kind for the website, enabling brands to connect with more audiences.
6 tips to win local with paid search
Recent change in consumer behavior has put local search on the map.
Foursquare becomes first company to receive MRC location-data accreditation
New certification will soon become a must-have third party approval.
Case study: Waze Local ads drove a 57% increase in leads to local auto dealer
This translated into more than 120 additional repair orders per month or about 360 new customers during the quarter.
Google expanding store visitation and local conversion reporting
Per-store reports will be broadly available by the end of July to enterprises and SMBs that use location extensions.
Google says it has now tracked 4 billion store visits from ads
The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling.
Google launches location extension display ads for local businesses
Some other display ads may be converted automatically to the new format when users are nearby.
Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday
The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors.
Think Local, Act Mobile — Thursday, October 15 Webcast
Learn how to combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on the go.
The New Customer Journey: Think Local, Act Mobile — October 15 Webcast
Combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on-the-go.
Google Shares AdWords “Store Visits” Metric Conversion Lift Data
US retailers saw on average 10 times more conversions from mobile search ads when accounting for store visits estimated conversions.
Now Link Google My Business And AdWords, Get Account-Level Location Extensions
Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business, is where businesses can manage location listings […]
Google Beefs Up AdWords Location Extension Reporting And Targeting
Google has rolled out a couple of enhancements for paid search advertisers with brick-and-mortar locations. A new distance report for ads with location extensions show performance broken out by distance from your businesses, ranging from 0.7 miles to over 40 miles. The distance report is located from the Dimensions tab. Separate Settings For Location Extensions […]
Research: 56 Percent Of “On The Go” Searches Have Local Intent
ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually in a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile users. Ipsos conducted the online survey of 4,500 consumers across […]
New Bing Ads Location Extension Features Roll Out To All US Advertisers
The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features. Here’s a look at the latest location extensions in […]
Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions
If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear below the search box only and […]
YP: Our Mobile Ad Network Second Only To Google
When the dust settles US mobile ad revenue will probably come in somewhere between $3 and $3.5 billion for 2012. Google is the clear market leader. But which company is number two? Facebook? Millennial Media? Twitter? Not according to a statement released this morning by YP (the former AT&T Interactive). YP said that it had “over $350 […]
Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays
While this will be a true multi-channel holiday, the overwhelming number of actual purchases (north of 90 percent) will still be made in stores. Yet those purchases will be highly influenced by PC, tablet and smartphone usage. More than 80 – 90 percent of online consumers do research before buying offline. This has been documented […]
Google To Begin Charging For Directions Location Extensions
Google announced they will begin charging for searchers clicking on the directions of the location extensions found on some AdWords ads. Location extensions add an address and phone number to your Google AdWords ads. In the past, clicking on a phone number via your mobile phone to call the advertiser or clicking on an address […]
StreetSpace Sues Google, Nokia, Apple, Mobile Ad Networks For Infringement Of Location-Based Ads Patent
StreetSpace is a company you probably haven’t heard of, but it’s not a so-called “patent troll” seeking to cash in on unimplemented intellectual property. Rather StreetSpace is a company that has been around since 1999 and installs internet kioks in public spaces, such as airports, retail locations and restaurants. Here’s a description of its main […]
AdWords Expands Location Extensions: Now Up To 4 Locations Per Ad
If you’re using location extensions as part of your local ad campaigns inside Google AdWords, you can now show up to four addresses with a single ad. Google announced the change this afternoon, and used this screenshot of a search for “Toys-R-Us” that includes four locations: The feature is now available in the U.S. and […]
Google To Transition To Location Extensions From Local Business Ads
The Google AdWords blog announced they will soon begin transitioning away from Google’s local business ads to the new location extensions AdWords product. Google did not say when exactly the transition will be forced on advertisers, but did promise to give advertisers “plenty of time to get familiar with the new feature.” Google set up […]