Google Tests Smooth Animated Instant Previews Effect

Mark Reynolds documented new instant previews functionality implemented, as a test, by Google. Google Instant Previews launched in November 2009 and since then has undergone many updates and changes. This new change seems to give a more animated, transition feel to when you activate the instant preview. It is a smooth and slower pop out […]

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Mark Reynolds documented new instant previews functionality implemented, as a test, by Google.

Google Instant Previews launched in November 2009 and since then has undergone many updates and changes. This new change seems to give a more animated, transition feel to when you activate the instant preview. It is a smooth and slower pop out of the instant preview than what Google first launched with.

Mark provided this nice video that shows the new interface in action:

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I personally still see the old fashion interface for the Instant Previews but I do like the new method a little better.

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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