Google Wants You To Talk About Your Images

Using ALT attributes smartly from the Google Webmaster Central blog has a new video from Matt Cutts on how to properly label your images so that Google Image search can properly rank them for relevant searches. In short, Matt recommends using a short but descriptive alt tag within the image source tag. Matt adds that […]

Chat with SearchBot

Using ALT attributes smartly from the Google Webmaster Central blog has a new video from Matt Cutts on how to properly label your images so that Google Image search can properly rank them for relevant searches.

In short, Matt recommends using a short but descriptive alt tag within the image source tag. Matt adds that you can name the image file something descriptive as well, such as cat-yarn.jpg, to describe a picture of a cat playing with a ball of yarn, but it is not necessary when using an alt (alternative) tag.


Here is the video that provides more detail from Matt:


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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