Search Engine Land » Platforms » Google » Google Ads » Google Shopping ads » “Great Price” Messaging Spotted In Google Shopping Ads

“Great Price” Messaging Spotted In Google Shopping Ads

Follows on other recent value price messaging tests spotted in PLAs.

Ginny Marvin on July 9, 2015 at 2:53 pm | Reading time: 1 minute

Chat with SearchBot

Screenshot provided by CommerceHub

Another day, another pricing message test spotted in Google Shopping ads.

This latest variation, seen by CommerceHub, features “Great price” messaging in the line below the retailer’s name. It’s shown in place of ratings stars, which appear in the other two ads from Nordstrom shown in this PLA grouping.

Google has been playing around with low price alert messaging in PLAs. In May, “Value Alert” notices were found, and just earlier this week, “Percent Off” messaging appeared in some ads.

It’s likely many other test variations will keep popping up, so keep a look out and let us know what you find.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Add Search Engine Land to your Google News feed.

Related stories

New on Search Engine Land

Make 2024 the year you take home the highest honor in search

5 alternatives to the missing Page Timings report in GA4

Dominate search results with your SEO dream team

7 ways to elevate your responsive search ads

How to set and manage PPC expectations for teams and stakeholders

About the author

Contributor

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.