Where AI agents get stuck on your site
AI agents retrieve most B2B website content, but pricing often sends them to third-party sources. Learn why and how to fix it.
Topic: Pricing strategy
How to become an SEO freelancer without underpricing or burning out
Specialize, productize, and price your services strategically. Here’s how to build a freelance SEO business that scales without chaos.
Google Ads updated policies to target dishonest pricing practices
Google Ads Misrepresentation policy will be updated on October 28, 2025.
Google publishes new guide on Shopping ads pricing
Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.
7 ways to increase SEO revenue without losing clients
From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.
Pricing vs. ad spend: Which drives more Amazon sales?
Learn how pricing and ad spend influence Amazon sales and gain insights into optimizing your own Amazon performance.
Google adds support for sale pricing and priceType property
Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.
Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents
The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices.
Revenue, customer growth returns Semrush to profitability in Q3
To continue growing, Semrush has already started testing price increases to maximize the revenue it generates from its users.
X (Twitter) slashes video ad prices to lure back advertisers
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
Google Business Profiles to stop allowing price ranges on products on February 15
Also, Google will no longer support custom call to actions.
Apple Search Ads can now be edited in bulk
If you don’t have the time or capacity to use the Apple Search Ads Campaign Management API, the bulk editor may be the solution.
Choosing a Web Host
For some, choosing a web host might just be a case of finding a web hosting company with the cheapest pricing plans. However, if you’re looking for a web host that’s actually decent, and is going to guarantee your website has a solid host with a good reputation, then you’ll need to know a few […]
What is the right price for your agency’s SEO services?
Whether or not your agency’s pricing is on point is a pressing question when dealing with a potential client.
Google will suspend merchant sites that show higher prices at checkout
Starting on April 6, Google will begin enforcing price accuracy between Merchant Center feeds and checkout.
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this year.
Lifetime Value Calculator (LTV)
Use our handy LTV Calculator below to work out the Lifetime Value of your users. You can also derive the average revenue per user or the average length of your customer relationships you would need to hit a target LTV. If you want to know how to calculate your Customer Lifetime Value, feel free to […]
WSJ: GoogleBot can add products to shopping carts
Make sure to double check those abandoned cart metrics; they may be inflated.
How to use Google’s new price competitiveness report in Merchant Center
See how your product pricing compares to your Google Shopping competitors.
Google Hotel Ads now showing nightly price trends
Shows best prices for one-night stays by day when data is available.
CPI Calculator (Cost Per Install)
We have provided a useful CPI Calculator below to work out your CPI as well as derive the number of installs and cost you would need to get a specific CPI. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPI Mean? CPI stands for Cost Per Install and […]
CPL Calculator (Cost Per Lead)
We have provided a useful CPL Calculator below to work out your CPL as well as derive the number of leads and cost you would need to get a specific CPL. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPL Mean? CPL stands for Cost Per […]
CPD Calculator (Cost Per Day)
We have provided a useful CPD Calculator below to work out your CPD as well as derive the number of days and cost you would need to get a specific CPD. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPD Mean? CPD stands for Cost Per […]
CPM Calculator (Cost Per Thousand)
Use this CPM Calculator to calculate the CPM of your campaigns. CPM is the price per 1,000 impressions. Our Cost Per Thousand calculator will also help you work out the number of ad impressions or the cost you would need to hit a specific CPM. Feel free to experiment with different scenarios in order to […]
CPI Definition (Cost Per Install)
The CPI price is the amount paid per installation of an app on a mobile/cell phone. For example, if you booked a campaign to have your app installed 800 times at a CPI rate of $8 then each install would cost you $8 and in total, you would pay $6,400. CPI Definition CPI stands for […]
CPC Definition (Cost Per Click)
The Cost Per Click price is the amount paid every time a user clicks on an ad. When booking a Cost Per Click campaign a certain amount of clicks are promised, the CPC is paid out for each click delivered. If you book 1,000 clicks for a €10 CPC for example, then you owe €10,000 if they […]
Free Shipping & Price Drop Alerts In Google Shopping Ads Get Automated
Automated extensions in product listing ads are taking over from the less visible promotional text.
“Great Price” Messaging Spotted In Google Shopping Ads
Follows on other recent value price messaging tests spotted in PLAs.
Another Google PLA Test Targets Low-Priced Products
Google Shopping ads show what percentage lower a product is priced compared to the online average.
New Google AdWords PLA Test Groups Products By Price
This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks — one for “Up to […]
Google Drastically Cuts Prices On Maps API Usage
Google is dramatically cutting prices for the heaviest developer-users of of its Maps API to keep them from defecting to other platforms. The company has slashed prices “from US $4 per 1,000 map loads to 50¢ per 1,000 map loads.” Since the new fees policy was instituted last Fall, there have been several high profile […]
Bing Search API Now On Paid Platform
About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing Search API to the paid platform. Microsoft said for the time being, the Bing API will still be free – to try out. But those with over 5,000 queries per month […]
Amazon “Fire” Android Tablet Undermines Google
Amazon’s new “Fire” Android tablet is an incredible act of audacity that thumbs its nose at Google, while using Google’s mobile OS in the background. Nowhere does the Google or Android brand appear on the device. Amazon has even created its own browser (“Silk”) for mobile web access. Fire is an Android tablet without the […]
Confirmed: Google To Begin Charging For Some Calls From PC Ads
After getting many advertisers hooked on reports on phone calls originating from their AdWords ads, Google will begin charging $1.00 for calls completed using the unique number it provisions, but solely when the call originates from someone using a computer who dials the number themselves from a phone. When the call is from a mobile […]
SMX Advanced 2010 Slide Video: Translating Your Pricing Model To Legal Agreement
Opening The Contracts Kimono:Translating Your Pricing Model To Legal Agreement Presentations from SMX Advanced Seattle, June 2010 Discussions of SEM “pricing models” are mostly theoretical chatter. Putting deals together based on those concepts requires developing contracts, which can be daunting and expensive to perfect. Agencies and independents are highly protective of their contracts, the valuable […]
Google’s Preferred AdWords API Pricing Model Equals Big Changes
Google announced Monday about upcoming changes to its AdWords API fees. This change has been a long-time waiting for many agencies that have often had a constant battle gaining respect from Google. The Google API platform is structured to allow developers to interact with AdWords. This permits agencies to create their own bidding and reporting […]
Wolfram Alpha Slashes iPhone App Price, Launches Mobile Site
The answer to that question is “yes.” Wolfram Alpha says its iPhone app is now available for $1.99, a huge drop from the $49.99 price when the app debuted last fall. It’s also offering refunds to users who paid the higher price. “Our number-one priority as of today is to get Wolfram|Alpha in the hands […]
Google Testing Hotel Prices In Google Maps
A “small portion” of Google Maps users may see the latest experiment on Google Maps: the addition of hotel prices as part of the business listing information. You’ll know that you’re one of those users if you see an interface like this next time you search for hotels on Google Maps: The pricing information comes […]
Pre-Xmas Sale On Wolfram iPhone App
The previous $50 price tag was probably a serious miscalculation (pun intended) by the folks at Wolfram Alpha, when they launched their iPhone app. Pricing is an art, not a science. However, for a limited time only (the remainder of the year) they have decided to put it on sale for $19.99. There was an […]
Reflections On Chrome OS From A Consumer Perspective
Google hosted something of a formal “status update” on Chrome the operating system in Mountain View on Thursday. There we discovered the company is open-sourcing the code. We also found out it’s intended as a netbook OS (for now) and that Google is working with several hardware partners to create a better netbook experience (full-sized […]