The $113,000 paid search test: How much traffic did organic replace?
Paid search looked valuable in the channel report. A 13-week test revealed how much of that value the business actually needed to buy.
Topic: EBay
Google’s product packs are now a primary sales channel. Here’s what the data shows
Analysis of 63,000+ merchants reveals what separates brands winning traffic from product packs versus those just showing up.
Your ROAS looks great — but is it actually driving growth?
High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide smarter spend.
Ecommerce keyword research: Advanced strategies for competitive stores
Boost online sales with smarter keywords. Use an ecommerce keyword research tool to uncover buyer intent, seasonal trends, and profit-driving queries.
Why incrementality is the only metric that proves marketing’s real impact
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
Programmatic SEO: Scale content, rankings & traffic fast
Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems.
Google still leads, but Gen Z and AI are reshaping search behavior: Survey
Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent.
Previsible acquires Internet Marketing Ninjas in SEO agency shakeup
The acquisition brings together two long-standing players in traditional SEO in the emerging era of AI search.
Google vision match vs. traditional search: Early insights on AI shopping tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
Lookback: Google Panda algorithm update launched 13 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
How to get faster SEO results
Here’s how agile SEO techniques and tools can help accelerate growth, prioritize effectively and produce returns faster.
This day in search marketing history: March 14
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
13 essential SEO skills you need to succeed
Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here.
PPC management for ecommerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
1 million URLs: How to pivot your SEO strategy when you reach enterprise level
How can SEO drive change and create value the fastest to impact the bottom line? Let’s dive into how to answer this question.
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO.
How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
Google product reviews algorithm update was big but not like a core update, say data providers
Here is a roundup of the impact of Google's most recent algorithm update that touched down on April 8, 2021.
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Walmart brought in more online revenue than eBay in May for the fist time.
Vast majority of Amazon advertisers plan to spend more on ads again this year
Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found.
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens.
WSJ report about Google search manipulation gets a lot wrong
The media narrative has turned against big tech, and this is an example.
Pinterest broadens e-commerce capabilities with ‘Complete the Look’ visual search feature
The visual search feature will recommend fashion and home decor products based on the context of an image.
Startup helps small retailers get local inventory data online at POS
Pointy offers a way to gain more SEO visibility and compete with Amazon.
SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: April Fools’ Day 2018: Google, Amazon & more have fun over the weekendApr 2, 2018 by Barry Schwartz April Fools’ Day 2018: Google, Amazon & more have fun over the weekend […]
SearchCap: Google antitrust, Facebook local & Google defamation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CEO who forged court order to get Google to remove defamation faces prisonNov 13, 2017 by Chris Silver Smith Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation […]
CEO who forged court order to get Google to remove defamation faces prison
Contributor Chris Silver Smith tells the lamentable story of a sophisticated apparent reputation attack and a victimized company led to take desperate steps to recover.
Facebook Local is the social network’s stab at Yelp, Foursquare
Facebook’s new app lets people find nearby things to do and places to go.
Tracking the Accelerated Mobile Pages (AMP) Project
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not […]
SearchCap: Google Instant dies, AdWords call bids & Google legal issues
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has dropped Google Instant SearchJul 26, 2017 by Barry Schwartz Several years after Google launched Google Instant, they are killing the default search feature to bring search more inline with […]
Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope.
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries
Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages.
SearchCap: Google Flights updates, SEM testing & MarTech Today launch
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Flights now shows expected airfare cost increases & filter for hotel discounts Oct 17, 2016 by Amy Gesenhues During the coming weeks, Google Flights will also roll out email notifications […]
SearchCap: Google AdWords payday loans, organic results study & Viv
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After 4 months & 125M+ pages indexed, where are we with AMP?Oct 6, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé […]
AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results
Google reiterated that the move does not include a rankings change.