Google lets you build your own app within Google Search with agentic coding
This is powered by Google Antigravity and uses Gemini 3.5 right in Google Search.
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Google Search Universal Cart, expands UCP and AP2
Google's Shopping Graph is now over 60 billion products.
How ecommerce brands actually get discovered in AI search
See how ecommerce brands can improve AI visibility in ChatGPT, Google AI Mode, and other LLMs through citations, product recommendations, Reddit discussions, retailer pages, reviews, and consistent product data.
Fashion AI SEO: How to improve your brand’s LLM visibility
Learn how fashion brands can boost AI visibility in ChatGPT and Google AI Mode through PDPs, creator content, Reddit, and PR.
The funnel query pathway: A framework for measuring AI visibility
Traditional SEO metrics break in AI environments. Here’s a new model for tracking visibility across search, assistants, and agents.
Reasoning lift: What happens to brand visibility when AI thinks harder
An analysis of 200 GPT-5.2 responses found high reasoning cites more sources, runs deeper research, and rewards early-funnel visibility.
How to build custom SEO reports with Claude Code and Google Search Console
Connect GSC data to Claude Code, generate custom visualizations, and create flexible reporting workflows for stakeholder meetings.
How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
AI search loves listicles: What 25,000 URLs reveal about citations
A review of 25,000 URLs yielded insights about the type of content most cited by ChatGPT and other popular large language models.
Google Ads costs keep rising, but conversion rates improved in 2025
Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.
The 5-layer framework for measuring GEO performance
AI visibility dashboards can’t answer the ROI question on their own. Here’s how to build a more credible GEO measurement model.
How Frederick Vallaeys sees AI reshaping the future of paid search
Frederick Vallaeys reflects on how PPC evolved from scrappy arbitrage to AI-driven automation—and what marketers risk missing next.
SEO/GEO audits with AI fail without these 3 essentials
AI can scale SEO and GEO audits, but only if your system has the right data, methodology, and human oversight.
4 ways to strengthen buy-in for technical SEO work
Technical SEO projects gain traction faster when you communicate their value in terms executives and developers understand.
When did 25% efficiency become not enough?
AI hype has created unrealistic expectations around automation, making meaningful productivity gains feel like failure.
Marketing is entering its ‘air traffic control’ era
Adapting to customer journeys that increasingly resemble competing AI systems interpreting trust, risk, intent, and identity in real time.
Dean Kadi talks clients ignoring performance data
Dean Kadi shared a real-world PPC story about the consequences of ignoring performance data and overriding a winning ad strategy.
Fintech in AI search: How to be the trusted and featured brand
Learn how fintech brands can improve AI visibility in ChatGPT and Google AI Mode through trust signals, reviews, citations, PR, and consistent messaging.
How to find and get SEO clients: 19 tips from an agency owner
Want more SEO clients? An agency owner will teach you how to capture SEO leads with smart outreach techniques and turn them into satisfied clients.
Google publishes guide on optimizing for generative AI features
This new guide talks about the differences, if any, between SEO, AEO, GEO and so on and touches on commodity content, AI agents and much more.
Google is moving offline conversion imports out of the Google Ads API
Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.
How custom visuals boosted organic traffic by up to 110%
A six-month test across 47 articles revealed which visual assets improved SEO performance and which ones failed to move the needle.
Microsoft Clarity citations dashboard rolls out
The Citation dashboard shows how your content is referenced in AI-generated answers across supported AI experiences.
Google’s product packs are now a primary sales channel. Here’s what the data shows
Analysis of 63,000+ merchants reveals what separates brands winning traffic from product packs versus those just showing up.
Why now is the time to prepare for WebMCP
AI agents are becoming a new discovery layer, and WebMCP could become the schema markup that helps them understand and use your site.
The future of law firm SEO depends on authority, not volume
Technical SEO and content still matter, but sustained visibility now depends on trust, recognition, and E-E-A-T signals across the web.
How to model non-linear SEO seasonality with Prophet
Traditional SEO forecasts often miss seasonality and volatility. Learn how to model non-stationary search behavior with Prophet and Python.
Google confirms spam policies apply to AI Overviews and AI Mode
Google clarified that spam tactics aimed at influencing AI-generated answers in Search can violate its existing spam policies.
Build a martech stack that makes it easy to manage your brand
Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention.
Performance Max (PMax) Google Ads campaigns explained
PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance.
Google expands Ads API testing tools in v24.1 release
Google Ads API v24.1 adds deeper reporting, expanded AI campaign testing, and new security updates for advertisers.
Google Analytics adds AI Assistant channel to measure AI traffic
You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert differently.
How to prioritize technical SEO fixes by business impact
Not every critical error deserves immediate attention. Focus your resources on the fixes that actually improve visibility and performance.
Your client sent ChatGPT SEO advice: Here’s how to respond
The key isn’t arguing with AI outputs. It’s guiding stakeholders through what’s useful, generic, or simply incorrect.
3 ways to turn LinkedIn into a B2B AI discovery engine
From employee profiles to thought leadership content, these LinkedIn strategies can help B2B brands gain more visibility in AI search.
Inside ChatGPT Search: how web.run and fan-out queries shape AI visibility
New research reveals how ChatGPT fetches pages, selects sources, and summarizes content — with practical prompts to test your own site.
AI skills: The next layer of marketing automation
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system.
Google tests Merchant Advisor inside Merchant Center
Google is testing Merchant Advisor, an AI assistant inside Merchant Center that helps retailers manage setup and optimization tasks.
Google says Search Query Reports may not show actual user searches
Google says Search Query Reports may not show exact searches as AI-driven intent matching expands in Google Ads.
Top 3 trends in agentic AI for marketers
Discover how agentic AI is transforming marketing through autonomous workflows, hyper-personalization, and AI-powered content operations — while reshaping the future role of marketers.