How to reverse-engineer LLM brand visibility and why it matters
Learn how to analyze AI outputs, uncover visibility gaps, and strengthen your brand’s presence to appear in LLMs and AI search results.
More from Search Engine Land: Page 33
Condé Nast expects search to become a single-digit of its traffic
After years of Google algorithm updates and huge SERP changes, Condé Nast now plans its business as if search traffic barely exists.
Why TurboQuant could accelerate the shift to entity-driven SEO
TurboQuant may help Google improve instant indexing, semantic search, and AI Overviews — changing how brands earn visibility.
Why your brand isn’t making the AI recommendation set
Many brands optimize for AI citations and extractability before establishing the clarity and relevance needed to enter the candidate set.
Why good content still loses in Google Search
Strong content can still fail when positioning barriers limit visibility. Here’s how to diagnose the issues holding rankings back.
How to eliminate the skepticism tax in marketing data
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
The next era of link building is citation optimization
AI search can leave high-ranking brands out of buyer answers. Link builders need to optimize the sources that AI systems retrieve and cite.
Google Ads adds Gemini-powered dashboards for real-time insights
Google is turning Ads reporting into a prompt-driven experience, letting advertisers analyse performance with AI-powered dashboards.
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
Google Discover performance reporting bug in Search Console
You may notice a decrease in clicks and impressions between May 7th and May 8th, it is a reporting bug only.
The delegation boundary: How AI decides which brands win
AI assistants shape recommendations, purchases, and transactions, forcing brands to compete for algorithmic confidence, not just clicks.
OpenAI adds product feed ads to ChatGPT
OpenAI is turning product catalogues into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.
How soft 404s and indexing issues caused a 90% traffic collapse
When Google stops indexing your pages, traffic can vanish fast. Here’s how one publisher reversed the decline after a migration went wrong.
How negative information spreads from Wikipedia into AI search
Negative or outdated Wikipedia content can persist for years, then gain renewed visibility when AI systems surface it in generated answers.
Why vibe coding is becoming an SEO advantage
The biggest SEO gains increasingly come from interactive experiences that remove friction and answer intent immediately.
Google Ads to auto-link YouTube channels starting June 10
Advertisers will soon gain automatic access to YouTube engagement data and audiences, without needing to manually connect accounts.
The new reality of Google’s spam enforcement
A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Adthena launches ChatGPT ads intelligence platform
Adthena’s new platform gives advertisers a clearer view of competitors and performance inside ChatGPT’s ads ecosystem.
Google rolls out Merchant Center for Agencies globally
Agencies can now manage and optimize product data across all clients in one place as Google expands Merchant Center globally.
Google may be about to widen the SEO playing field
Court testimony and new Google research suggest Google could soon evaluate a much larger pool of pages for rankings.
Why Google Ads, GA4 and CRM numbers never match
Attribution models, reporting windows, and customer journeys all create measurement gaps between ad platforms, analytics tools, and CRMs.
Why PPC AI agents fail without business data
Without CRM, margin, and operational context, PPC agents risk improving platform metrics while hurting business performance.
The legal consequences of using AI — and the safest way to do it
AI creates growing risks around copyright, privacy, misinformation, and compliance. Here’s how organizations can reduce legal exposure.
Winning the next era of local visibility: How AI is changing local search
Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google.
Veronika Höller talks on a perfectly set-up but poor performing campaign
A “perfect” PPC account delivered zero revenue—until one critical mistake revealed what was really going wrong.
Google Ads surfaces Tag Manager controls inside its interface
Google Ads may soon let advertisers manage tags in-platform, streamlining setup and reducing reliance on external tools.
Google to no longer support FAQ rich results
FAQ rich results will no longer show in search and the Search Console features will go away.
How to run prompt-level SEO experiments for AI search
Learn how to isolate variables, measure prompt-response inclusion, and build repeatable frameworks for testing LLM visibility.
SEO’s new goal in 2026: Recognition, not rankings
Visibility today depends on authority, citations, entity clarity, and brand presence across the broader web — not just SERP position.
Why intent alignment matters more than perfect technical SEO
Technical fixes alone won’t resolve weak relevance signals. Here’s how to identify and correct intent mismatches across your site.
Microsoft Ads expands custom columns to include all conversion metrics
Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.
Tools and software to manage AI crawlers accessing your site
Learn how to use AI crawler tools and software to optimize for AI crawlability, allow, block, or limit AI bots, audit crawling behavior, and implement controls.
How to optimize a website for AI crawlers and AI agents
Learn how to optimize your site for AI crawlers with technical SEO best practices — and control access by blocking or allowing crawlers with directives.
What are AI crawlers and bots?
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
AI Max vs DSA: Advertisers question control as Google responds
Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.
Google AdSense removes browser back button trigger for vignette ads
This is due to the new Google search penalty for back button hijacking.
Google adds AI-powered bidding and demand-led budgeting to Search and Shopping
Google is aiming to help advertisers capture untapped demand and optimise spend in real time whilst reducing manual work.
5 JavaScript SEO lessons from top ecommerce sites
See how Chewy, Harrods, Under Armour, and more brands handle rendering, navigation, structured data, and scripts without hurting SEO.
8 GEO metrics to track in 2026
AI search is creating new visibility gaps for brands. These metrics help you track presence, influence, and inclusion across platforms.
How to use Google and LLM insights to improve international SEO
Turn Google and AI search signals into localized content structures that better match regional user behavior.