10 things Semrush One lets you do that you couldn’t do before
Semrush One introduces new tools that enable marketers to monitor AI visibility, track prompts, assess brand sentiment, and streamline content creation.
More from Search Engine Land: Page 46
Merchant Center flags feeds disruption
An incident affecting Feeds on the Google Merchant Center status dashboard could disrupt product listings and Shopping ad performance.
What’s next for PPC: AI, visual creative and new ad surfaces
Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.
How to vibe-code an SEO tool without losing control of your LLM
Vibe coding isn’t just prompting. Learn how to manage context windows, troubleshoot smarter, and build an AI Overview extractor step by step.
Emina Demiri talks surviving firing your biggest client
Emina Demiri reveals how firing their biggest client — worth 70% of agency revenue — taught them hard lessons about client concentration.
AI agents in SEO: A practical workflow walkthrough
A practical look at how AI agents like n8n automate SEO workflows, from scraping to structured delivery – and where they fall short.
Google now attributes app conversions to the install date
Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart Bidding performance.
How to use GA4 and Looker Studio for smarter PPC reporting
Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance.
Google Ads shows how landing page images power PMax ads
Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives in PMax campaigns.
This press release strategy actually earns media coverage
Want to maximize the impact of your next press release? Use this framework to turn announcements into phenomenal results for your clients.
ChatGPT ads spotted and they are quite aggressive
ChatGPT ads are spotted by U.S. users — and they're appearing on the very first prompt, not after lengthy conversations as some predicted.
Reddit tests AI shopping carousels in search results
Reddit is turning its trusted community recommendations into shoppable product carousels, directly in search results.
Google Analytics adds AI insights and cross-channel budgeting to Home page
The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.
LLM consistency and recommendation share: The new SEO KPI
Traditional SEO metrics miss recommendation-driven visibility. Learn how LCRS tracks brand presence across AI-powered search.
ChatGPT ads collapse the wall between SEO and paid media
ChatGPT ads signal a shift, forcing SEO and paid media to align around prompt intelligence, fanout keywords, and LLM visibility.
Google launches no-code Scenario Planner built on Meridian MMM
Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.
Retire these 9 SEO metrics before they derail your 2026 strategy
Organic traffic, average position, and DA won’t prove SEO ROI. Here’s what to retire – and the revenue-focused metrics to track instead.
The authority era: How AI is reshaping what ranks in search
From PageRank to AI Overviews, Google’s understanding of authority evolved. Here's why brand legitimacy now drives sustainable visibility.
Google Ads shows PMax placements in “Where ads showed” report
Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.
Paid search click share doubles as organic clicks fall: Study
Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.
Microsoft Advertising adds a multi image creative to Shopping ads
Microsoft Advertising’s multi-image Shopping ads let brands show more product visuals in search to boost engagement.
Microsoft rolls out applied Performance Max learning path
Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified expertise.
44% of ChatGPT citations come from the first third of content: Study
ChatGPT pulls most from early sections, favoring direct definitions, balanced tone, and dense entities, new research finds.
Google Ads adds Results tab to show impact of applied recommendations
Google Ads now shows the real performance impact of applied recommendations in a new Results tab, comparing outcomes against estimated baseline results.
AI search KPIs: Focus on inclusion, not position
AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility strategy.
Perplexity stops testing advertising
Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.
How to apply ‘They Ask, You Answer’ to SEO and AI visibility
AI rewards clarity over spin. Map real buyer questions on pricing, problems, and reviews to win trust, citations, and sales.
How to build AI confidence inside your SEO team
From shared tool selection to celebrating wins, here are four practical ways to reduce fear and turn AI into a strategic partner.
Google launches more visible links in AI Overviews and AI Mode
These links appear as pop ups as you hover your mouse over them.
Airbnb says traffic from AI chatbots converts better than Google
Early data suggests chatbot referrals bring higher-intent guests as Airbnb bets on conversational search and deeper AI integration.
TikTok launches AI-powered ad options for entertainment marketers
TikTok’s new AI-powered ads let entertainment marketers deliver personalized content that boosts engagement and conversions.
Meta adds Manus AI tools into Ads Manager
Meta is embedding Manus AI into Ads Manager, giving advertisers built-in AI tools to streamline reporting, research, and campaign optimization.
Google shifts Lookalike to AI signals in Demand Gen
Google is turning Lookalike audiences into AI signals that expand reach and could significantly change campaign performance.
Google’s Jeff Dean: AI Search relies on classic ranking and retrieval
Behind the AI interface, a staged system narrows tens of thousands of documents to a few, showing that visibility hinges on classic signals.
Why AI optimization is just long-tail SEO done right
LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.
Google Search Console AI-powered configuration rolling out
This is now live for all users, so check it out.
Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it
AI outputs vary because confidence varies. Corroboration and entity optimization turn inconsistent AI visibility into consistent presence.
Google Ads adds beta data source integrations to conversion settings
Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.
How to create a persona GPT for SEO audience research
Build persona-based GPTs to pressure-test your content, surface gaps, and align SEO with real audience intent – without replacing interviews.
Google Ads tool is automatically re-enabling paused keywords
Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense