How PR teams can measure real impact with SEO, PPC, and GEO
A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.
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Why most B2B buying decisions happen on Day 1 – and what video has to do with it
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.
Google & Bing don’t recommend separate markdown pages for LLMs
This is a heated debate now, but it seems that the major search engines are not recommending this "strategy."
Your local rankings look fine. So why are calls disappearing?
AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.
Google releases February 2026 Discover core update
Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and clickbait content.
Google Ads no longer runs on keywords. It runs on intent.
If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.
Google says AI search is driving an ‘expansionary moment’
AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.
How AI is reshaping local search and what enterprises must do now
AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance.
Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’
Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect real authority.
How first-party data drives better outcomes in AI-powered advertising
Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.
Google Ads tightens access control with multi-party approval
Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.
In Google Ads automation, everything is a signal in 2026
Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.
Anthropic says Claude will remain ad-free as ChatGPT tests ads
Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude.
DOJ and states appeal Google search antitrust remedies ruling
The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and rival companies.
How Google Ads quality score really affects your CPCs
High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.
Google may be cracking down on self-promotional ‘best of’ listicles
SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals.
What higher ed data shows about SEO visibility and AI search
Search behavior has evolved, but many SEO strategies have not. New research reveals what’s actually working to build visibility in AI search.
Google lists Googlebot file limits for crawling
Google updated two of its help documents to clarify how much Googlebot can crawl.
Why Google’s Performance Max advice often fails new advertisers
Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.
Microsoft launches Publisher Content Marketplace for AI licensing
New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.
Inspiring examples of responsible and realistic vibe coding for SEO
Learn vibe coding: Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own projects.
LinkedIn: AI-powered search cut traffic by up to 60%
LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.
Are we ready for the agentic web?
The agentic web is emerging fast. Definitions, practical applications, and pros and cons help clarify what readiness really looks like.
7 digital PR secrets behind strong SEO performance
As informational search declines, digital PR is driving authority, relevance, and high-intent results in SEO. Here’s how it works.
Google: 75% of crawling issues come from two common URL mistakes
Gary Illyes says faceted navigation and action parameters dominate Google’s crawl waste, trapping bots in infinite URLs and straining servers.
Microsoft rolls out multi-turn search in Bing
Bing's new multi-turn search is now global. As you scroll, a Copilot box appears at the bottom so follow-ups build on the last query.
Why most SEO failures are organizational, not technical
SEO performance often degrades months before traffic drops. The cause is usually hidden in decision rights, ownership, and process.
Google Ads API update cracks open Performance Max by channel
Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.
How to build a modern Google Ads targeting strategy like a pro
Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.
OpenAI quietly lays groundwork for ads in ChatGPT
ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.
Human experience optimization: Why experience now shapes search visibility
Search performance is shaped by engagement, trust, and post-click behavior. HXO connects SEO with UX, CRO, and brand signals.
Ads in ChatGPT: Why behavior matters more than targeting
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.
Advanced ways to use competitive research in SEO and AEO
Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click.
The in-house vs. agency debate misses the real paid media problem
Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.
Kirk Williams discusses why client fit is very important
Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.
Google tests third-party endorsements in search ads
Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.
What 2 million LLM sessions reveal about AI discovery
From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026.
7 custom GPT ideas to automate SEO workflows
How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.
Is SEO a brand channel or a performance channel? Now it’s both
AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.
How to optimize for AI search: 12 proven LLM visibility tactics
A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now.