Organic traffic: What it is and how to increase it (Six ways)
Organic traffic brings high-intent visitors to your site – without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
More from Search Engine Land: Page 5
Google Ads loosens business name rules for some advertisers
Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their destination domains.
Google Ads brings A/B testing to Performance Max asset groups
You can now run controlled creative experiments in PMax to measure whether changes to creatives actually improve performance.
Google Ads will automatically pull promotions from advertisers’ websites
Google will soon automatically turn eligible website deals and coupons into promotion assets for Search and PMax campaigns.
Google Ads adds AI-powered campaign localization for international expansion
Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international markets
ChatGPT adds virtual try-on for clothes and accessories
Shoppers can now visualize clothing and accessories on themselves and save products for later without leaving ChatGPT
10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
What are pageviews? (How to track and improve them)
Learn what pageviews really mean, how they compare to sessions and users, and why they’re not the most important metric to focus on in your analytics.
How to decide which ecommerce categories deserve more internal links
Your site structure may reflect yesterday’s priorities. Find the gaps and use targeted internal links to support today’s business goals.
What effective SEO client onboarding looks like: The first 90 days
SEO onboarding sets the tone for the client relationship. Learn what to establish early around goals, expectations, and responsibilities.
Google says main content is critical and describes how search quality raters evaluate it
Google has updated the creating helpful, reliable, people-first content help document with more information.
Your AI search visibility keeps changing: Here’s what to do about it
AI citations shift across prompts and platforms. Here's how to find the signal, reduce false alarms, and make better visibility decisions.
Google Search now says it’s critical to manually factcheck and review all AI-generated content for accuracy and trustworthiness
Google has updated its AI-generated content guidelines for Google Search.
Information gain: How top content leaders win at SEO
Dive into my analysis of information gain in SEO, featuring interviews with content leaders who drive millions in organic traffic monthly.
17 types of content marketing (and how to use them right)
Learn about the different types of content marketing, including blogging, video, podcasts, infographics and more.
YouTube keyword research: Boost your video visibility
A comprehensive guide to finding keywords for your YouTube videos. Includes pro tips and advanced strategies.
Publishers’ Google ad-tech antitrust claims clear a major legal hurdle
A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from Google.
Google clarifies ‘Destination not working’ ad policy with more examples
Google expanded its “Destination not working” guidance to help advertisers diagnose and fix ad disapprovals
Penske Media lawsuit over Google AI Overviews dismissed
The judge said that there was no formal agreement between Google and Penske over the use of its content.
Microsoft Advertising adds HubSpot integration ahead of holiday season
Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less manual work.
Google AI Overviews jump from 26% to 80% of branded queries
DemandSphere data shows the surge accelerated in late September, while separate testing found AI summaries appearing for 93 of 100 brands.
The best SEO hires bring judgment, not just expertise
Technical SEO is only part of the equation. Here’s how to assess senior candidates for judgment, problem-solving, and business impact.
SEO and meta descriptions: Everything you need to know in 2027
You can’t control the snippet Google shows. You can control what you give Google to work with. Here’s how to write better meta descriptions.
Google location asset requirements: What you need to know
Wrong address? Missing location? Disapproved asset? Here’s where to look before changing your Google Ads setup.
Zoom user stats: How many people use Zoom?
Key Zoom user stats. Includes data on customers, usage and more.
What is generative AI and how does it work?
Generative AI is a type of artificial intelligence that can create content like text, images, and music.
How I built 5,660 backlinks in 30 days [New strategy]
How to use a new link building strategy called "Reverse Outreach".
URL parameters: What they are and how to use them properly
Master URL parameters to ensure they boost—not block—your SEO and marketing efforts. Learn top strategies to avoid common pitfalls.
ChatGPT is using Google Search – We tested it
We created a fake SEO term, blocked Bing, and asked ChatGPT about it. The answer proves it’s using Google Search. Here’s the full breakdown.
OpenAI expands ChatGPT Ads with bulk product campaigns and deeper reporting
ChatGPT Ads now offer faster product campaign creation, deeper conversion reporting and expanded access across Southeast Asia.
Google AI contribution pilot earns publishers one-tenth of 1% of ad revenues
We now have more details on how many publishers and how much they are making in the Google AI contribution pilot.
Google expands cross-channel conversion reporting to app campaigns
Advertisers can now include app conversions in performance and attribution reporting while managing their attribution independently.
ChatGPT and Google AI favor large retailers in shopping answers
Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far less difference.
The collapse of attribution
AI search is breaking click-based attribution. Here’s how to measure visibility, demand and business impact.
What 9 million AI answers reveal about search visibility
What if positive sentiment doesn’t drive more citations? Or Reddit isn’t your biggest opportunity? The data offers surprising answers.
Google Ads Circumventing Systems: How to diagnose and fix a vague suspension
Old ads, multiple accounts, and mismatched information can trigger suspensions. Here's how to find the problem and strengthen your appeal.
What you lose when AI starts handling your conversations and decisions
A polished AI answer can hide missing context, flawed assumptions, and recommendations no one has properly questioned.
What 714 suppression campaigns show about pushing down negative results
Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.
VidIQ: The ultimate guide
This is a complete guide to using the YouTube SEO tool VidIQ.
Report: ChatGPT Ads are growing fast, but advertisers are still figuring them out
New research reveals how early advertisers are approaching creative, landing pages and campaign strategy