Google Ads tests automated bidding for Video Reach campaigns
Google Ads is testing automated bidding for Video Reach campaigns, allowing advertisers to maximize reach without manually setting a Target CPM.
More from Search Engine Land: Page 5
Google Analytics launches User Groups Admin API for easier access management
Google Analytics’ new User Groups Admin API lets organizations automate user access, group management and permissions at scale.
Google Ads gives Demand Gen advertisers a way to keep Lookalike targeting restrictions
Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an option.
How to develop your brand’s tone of voice (Examples + template)
Learn how to craft and use your brand's tone of voice to resonate with your audience and differentiate your business.
Channel icon: How to stand out in YouTube search results
What’s a channel icon? And what should you use for your channel icon? This guide answers these questions (and more).
YouTube Studio: How to grow views, subs, and retention
This is a complete guide to using the new YouTube studio to get more views, subscribers and engagement from your audience.
10 B2B SEO statistics
Discover 10 B2B SEO statistics for 2026 that highlight the importance of SEO in boosting visibility and credibility. Dive in for insights!
Consolidate or segment? A Performance Max decision framework
Too much consolidation wastes spend. Too much fragmentation hurts optimization. Find the right balance for your Google Ads account.
How to audit off-page AI search visibility and build a 90-day plan
Identify third-party pages AI engines rely on, uncover gaps in your brand mentions, and prioritize outreach, directory updates, and fixes.
AI search is helping people ask bigger questions. Is your brand ready?
As AI search becomes more personalized, understanding customer needs, motivations, and context is becoming essential to earning visibility.
Google Ads adds automatic text overlays to Demand Gen video ads
Google Ads is adding automatic text overlays to Demand Gen videos, giving advertisers new creative options.
Google launches Display & Video 360 Structured Data Files v11 with expanded targeting
DV360’s latest update expands audience and location targeting, improves YouTube campaign support and bulk management capabilities.
23 content marketing examples that drive results in 2026
Explore 23 inspiring content marketing examples and learn how to adapt these strategies for your own successful campaigns.
Cost per action (CPA) marketing: The ultimate guide [Updated]
A complete guide to CPA marketing from someone that’s actually done it.
Your boss is nervous about AI, too
While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.
10 ways to create helpful content + examples and checklist
Use these 10 proven strategies to create helpful content that meets Google’s standards and earns lasting traffic.
What Google AI Mode follow-up questions reveal about your content
Generic service pages give AI little to work with. Here's how to uncover the facts, insights, and expertise that set your local content apart.
How to create SEO-friendly URLs
How do you make sure that your URLs are SEO friendly? This detailed guide has you covered.
YouTube video planning and outlining guide
A complete guide to planning, outlining and scripting before you shoot.
Google AI Mode ads: Everything you need to know
Google is deciding when and how to introduce your business into AI-powered conversations. Here's where your control begins — and ends.
The PPC marketer’s guide to Google’s Meridian
Traditional marketing mix models struggle with paid search. Google's Meridian uses geo-level data and search signals to address blind spots.
YouTube expands Masthead ad eligibility to online gambling advertisers
Starting October 21st, YouTube will allow certified online gambling advertisers to run Masthead ads, expanding eligibility beyond sports betting.
Google Ads lets advertisers preview AI Max-generated ad copy before opting in
Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text customization.
Google Ads introduces commerce audience sharing for retail media
Google Ads now lets retailers share first-party audience segments with brands and sellers for more targeted retail media campaigns.
Google Ads adds AI-powered insights to experiment reporting
Google Ads now uses AI to summarize experiment results, highlight key insights and recommend next steps for campaign optimization.
Google Ads adds video impressions and funnel reporting to Overview page
Google Ads adds video impressions to conversion paths and new funnel-stage reporting for deeper campaign insights.
LinkedIn SEO tips: Optimize your profile and content
Unlock the secrets of LinkedIn SEO! Learn how to optimize your profile & content to boost your professional visibility.
Google AdMob outage traps users on black screens with no way to close ads
Google investigates an AdMob bug trapping iOS and Android users on black screens with no way to dismiss ads.
How to do SEO for contractors (Five steps + examples)
Learn how contractors can attract more local leads with proven SEO strategies. Step-by-step guide to improve your online visibility and grow your business.
Fill-in-the-blanks PR plan template
Free step-by-step PR plan template to help you land media coverage. No email sign-up required.
Google Search disclosed its UGC Fresh Data Program
The UGC Fresh Data Program is an initiative designed to help platforms display fresh, high quality, and authentic user-generated content (UGC) across various features on Search, Google said.
How to write a blog post: The definitive guide
A step-by-step guide to writing a blog post that people read and share.
TikTok SEO: How to optimize for search and the For You Page
Let's take a look at TikTok SEO, and how you can apply classic search engine optimization tactics to rank higher in TikTok search results and on Google.
What are orphan pages?(How to find & fix them)
Discover how orphan pages hurt your SEO and learn exactly how to find and fix them. Start improving your rankings today.
Do exact match domains have value in 2027?
Exact match domains aren't an SEO shortcut anymore. That doesn't mean a good domain has stopped being valuable.
Context engineering: How to prevent AI workflows from degrading
AI output can worsen even when your prompt stays the same. Learn what causes context rot and how to keep your workflows accurate and useful.
How to plan 2027 when traffic is down and AI won’t attribute
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
Agentic media buying needs malware guardrails: A PropellerAds view
As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.
Google September 2026 spam update done rolling out
This update took almost 2 weeks to roll out and seemed pretty impactful.
How to do SEO for your new website [10-step guide]
Learn 10 steps to optimize your website for search engines. Boost visibility and attract organic traffic. Start your SEO journey now!