ChatGPT and Google AI favor large retailers in shopping answers
Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far less difference.
Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far less difference.
AI search is breaking click-based attribution. Here’s how to measure visibility, demand and business impact.
What if positive sentiment doesn’t drive more citations? Or Reddit isn’t your biggest opportunity? The data offers surprising answers.
Old ads, multiple accounts, and mismatched information can trigger suspensions. Here's how to find the problem and strengthen your appeal.
A polished AI answer can hide missing context, flawed assumptions, and recommendations no one has properly questioned.
Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.
This is a complete guide to using the YouTube SEO tool VidIQ.
New research reveals how early advertisers are approaching creative, landing pages and campaign strategy
This is a complete guide to web copywriting, including tips, examples, helpful strategies, and more.
List of key Clubhouse stats, with a focus on users and user growth.
Compare top picks like Rank Math, Yoast, and more to boost speed, fix issues, and optimize content.
Learn exactly how to get the most out of the Yoast SEO plugin for WordPress. Includes lots of real examples of how to use this plugin’s key features.
Go beyond rankings and clicks with data connecting SEO performance to revenue, conversions, AI visibility, citations, and business impact.
Amazon Ads is turning high-intent shopping signals into local service leads, connecting shoppers with Yelp professionals.
More than 300 media executives will press lawmakers to require AI bots to identify themselves and disclose why they’re scraping sites.
Black Friday isn’t the time to discover problems with your tracking, product feed, or margins. Here’s what to sort out beforehand.
Google said sharing this data without sufficient anonymization can lead to privacy issues.
Track shortlist visibility, positioning, citations, and fan-out queries to spot where your brand can break into AI-driven buying decisions.
This initially rolled out for paid Ultra and Pro paid subscribers but is now available to all in the Google app.
YouTube can create demand that Search and Shopping can’t capture. But it needs creative and measurement built for how the channel works.
Advertisers can now block up to 1,000 unwanted page-title terms, adding another layer of control over where their ads appear.
Join us on October 15th where Mike Ryan shows how Google’s August 17 update reshaped ROAS, CPCs, budgets and advertiser behavior.
Google is testing a redesigned mobile ad sitelink layout that makes individual links darker, clearer and more prominent.
In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
We analyzed 100 niches using real data to reveal the top 25 blog ideas – ranked by growth, competition, and monetization potential.
Boost conversions with 17 inspiring product page examples. Get best practices for standout designs, interactive elements, and user content.
Perplexity is one of the fastest-growing AI search engines. We break down the latest Perplexity stats, including growth, revenue, and more.
How to write a compelling (and SEO-friendly) title for your YouTube videos.
Catch PPC account changes, budget problems, and unusual performance between audits — without turning every fluctuation into an alert.
Better marketing partnerships start with business context, clear feedback loops, and metrics that show more than traffic and rankings.
What happens when you test AI search claims against real-world data? Some of SEO’s newest conventional wisdom doesn’t hold up.
Need senior SEO expertise without a full-time hire? Fractional leadership provides strategic direction and ownership.
Microsoft’s latest API update gives advertisers deeper search-to-landing-page insights, device exclusions for PMax and more.
Advertisers are getting more data and control across competitive benchmarking, PMax, Search bidding and creator insights.
Google may be giving local advertisers more visibility possibly meaning a growth of investment in its pay-per-lead ad business.
Google Ads adds IP addresses and timestamps to Customer Match, promising stronger matching and new privacy considerations.
Technical audits, title tags, link building, and indexing can all go sideways when AI applies SEO best practices without enough context.
Google’s focus is on content that adds something new, from firsthand experience and original data to useful tools and information gain.
If search is carrying your lead generation strategy, increasing spend won’t replace the awareness and trust built across other channels.
Anyone can call themselves an SEO or AI search “expert.” Here’s what a credential based on actual competency could look like.