Google reviews & SEO: Advanced strategies that scale
Google Reviews impact local rankings, trust, and CTR. Learn advanced tactics to earn, manage, and leverage reviews for enterprise SEO success.
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Robots.txt: SEO landmine or secret weapon?
Robots.txt tells search engines what to crawl—or skip. Learn how to create, test, and optimize robots.txt for better SEO and site management.
Microsoft to end nonprofit ad grant program in December
Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out of pocket.
Google to phase out Call-Only Ads by 2027
Google will retire Call-Only Ads by 2027, pushing advertisers to shift phone lead campaigns to Responsive Search Ads with Call Assets.
Google Analytics expands benchmarking with unnormalized metrics
Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue.
Google Ads copywriting with AI: Getting the prompt right
Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.
AI Max for Search: Everything you need to know
From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test it now.
The rise of technical branding in the age of AI search
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
Meta unveils Business AI and new generative tools
Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.
Spotify opens ad inventory to Amazon and Yahoo buyers
Spotify’s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory.
Meta: AI interactions will shape content and ad recommendations
Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant campaigns.
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
How to create product demos that convert and differentiate your brand
Great demos require empathy, practice, and competitive clarity. See how to turn presentations into powerful growth assets.
AI Search Strategy: The Seen & Trusted Brand Framework
AI search strategy guide: Apply the Seen & Trusted Framework to get mentioned and cited by ChatGPT, Google AI Mode, and other AI platforms.
Google sends 831x more visitors than AI systems: Report
AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.
What you need to know about Responsive Search Ads
Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better.
Google Ads to enforce new requirements for Message assets
You may need to update and verify your Google Ads message assets by Oct. 30 or risk having them blocked.
LinkedIn Ads retargeting: How to reach prospects at every funnel stage
From video viewers to stalled opportunities, learn LinkedIn Ads retargeting strategies that map to every funnel stage and grow B2B revenue.
Organizing content for AI search: A 3-level framework
Google's FastSearch and RankEmbed reveal why clarity drives AI visibility. Here's how to strengthen the signals that count.
YouTube dominates AI search with 200x citation advantage: Data
AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.
Unlinked mentions: Measure brand impact beyond links
Unlinked mentions still matter. Learn how to track them, evaluate their SEO and PR value, and use insights to strengthen brand visibility and authority.
What is a landing page? Build pages that convert
Landing pages drive action. Learn what they are, how they work, and how to design high-converting pages for SEO, ads, email, and more.
Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it
User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in an interview.
Google Ads Performance Max gets asset and channel reporting
Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns
Google Ads tests new Labs hub for experimental features
The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.
Google adds ROI insights to Meridian marketing mix model
You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget decisions.
Thriving in AI search starts with SEO fundamentals
Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms.
AI Max in action: What early case studies and a new analysis script reveal
See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting.
Google AI Mode gets more visual, including inspirational shopping responses
Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.
A checklist for effective SEO QA
Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work.
Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.
OpenAI turns ChatGPT into a shopping tool with Instant Checkout
ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI's first step toward agentic commerce – and it could reshape ecommerce.
Share of search: Measure your brand’s visibility in the SERPs
Share of search tracks your brand’s search demand vs. competitors. Learn why it matters, how to measure it, and tips to boost your market visibility.
TikTok launches Travel Ads to capture trip planning moments
TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.
‘Mistakes make you stronger’: PPC lessons from Inderpaul Rai
Inderpaul Rai reveals how blowing a client’s yearly budget in a week shaped his views on leadership, team dynamics, and PPC automation.
Pinterest Ads cost data comes to Google Analytics
As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports.
Google Search Labs gains Agentic capabilities in AI Mode
You can now have AI Mode help you make reservations at restaurants.
How AI search responds when you make a site more crawlable
Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.
Google’s AI Max for Search: What 30 days of testing reveal
AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.
Too many redirects: How to fix loop errors and protect SEO
Redirect chains and loops slow sites and hurt rankings. Learn what causes “too many redirects,” how to fix errors, and best practices for clean redirects.