Google Ads to auto-generate videos from existing Demand Gen image ads
Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.
More from Search Engine Land: Page 62
AI search isn’t the end of SEO – it’s the next era
AI search mythbusting: cutting through hype, half-truths, and grifts to show what really matters for visibility.
Google Maps Ads get scrollable sitelinks boost
Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.
Susan Yen talks account structure & PMax fails
Susan Yen shares how a major PMax misstep taught her the importance of transparency, testing, and staying human in an automated world.
Google adds ‘Sources’ column to AI Max search term reports
Google’s new Sources column in AI Max reports shows where traffic comes from, giving advertisers clearer insight into AI-driven matches.
The future of SEO: Why optimization still matters, whatever you call it
Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.
Agentic PPC: What performance marketing could look like in 2030
Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.
Why incrementality is the only metric that proves marketing’s real impact
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
The AI Visibility Index: Here’s who’s winning AI search
Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.
Google opens Shopping Ads to physical goods subscriptions
Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.
Google Ads API v22 adds generative AI, smarter bidding, and more
The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.
Google’s Liz Reid: The real search shift is behavioral, not AI
Liz Reid says AI isn’t driving the change in Google Search — users are. Younger audiences are shifting to video, forums, and creator content.
Google’s Liz Reid on AI Overviews: Less ad clicks, more searches
Google’s head of Search says AI Overviews don't reduce the need to buy, which is keeping ad revenue stable as searches keep growing.
3 key AI search limitations for B2B SaaS marketing
AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.
How to plan for GEO in 2026 and evolve your search strategy
GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026.
Google Ads loosens prescription drug term restrictions for non-promotional use
Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification rules the same.
Microsoft Bing finally supports the data-nosnippet HTML attribute
Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search.
ChatGPT performs a search in 31% of prompts, new data reveals
ChatGPT’s search queries averaged 5.48 words – and more than three-quarters were five words or longer, a new Nectiv study finds.
Google Search rebounds as Amazon steps back: Q3 ad report
Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand.
Google Ads PMax: The truth about audience signals and search themes
Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.
Why AI still runs on search – and SEO still runs the show
AI depends on search to stay informed. Strong SEO ensures your brand shows up when AI – and people – look for answers.
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
What is LLMO? Optimize content for AI & large language models
LLMO is the new frontier of SEO. Learn how to optimize content for large language models like ChatGPT and Gemini to stay visible in AI-powered search.
Google Performance Max adds support for vertical 9:16 image ads
Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.
Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed
Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher traffic.
Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns
You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.
Tracking AI search citations: Who’s winning across 11 industries
An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.
How to know if your GEO is working
GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand.
Privacy-led marketing: How to build trust and win in a cookieless era
Future-proof your marketing strategy. Learn how privacy-led marketing balances compliance, customer trust, and performance in a post-cookie world.
Google Search gets Nano Banana in Google Lens
This is Google's latest image generation technology from within Gemini - now available in Search.
Google to expand ads in AI Overviews to more markets
The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.
Google rolls out new global ‘Sponsored results’ ad label
The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search.
Google’s Robby Stein on AI Mode, GEO, and the future of Search
AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google's VP of Product.
5 ways to drive action with your PPC report
Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and do.
SEO strategy in 2026: Where discipline meets results
Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026.
AI KPIs: Turning mentions into strategy in the age of LLMs
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
Google updates Misrepresentation policy for Shopping Ads and free listings
Google clarifies its Misrepresentation policy, adding examples and guidance on compliance, delivery, and returns.
Ayisha Yousef talks turning Black Friday fails into lessons
Ayisha Yousef shares how a Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.
Google Ads now flags low-quality images
Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad surfaces.
CMA designates Google Search with ‘strategic market status’
This designation of Google Search could reshape how advertisers buy, measure, and compete for visibility across search and search ads.