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Lawsuit: Google’s AdSense For Domains Program Contributes To Trademark Infringement

Google Sued in Domainer Lawsuit–Vulcan Golf v. Google from Eric Goldman covers a new lawsuit in which Google is being sued for allegedly violating trademarks by helping domainers monetize “typosquatter” domains.


Eric explains that this filing (4.3MB PDF) may be the first lawsuit against Google for its domainer relationships. The complaint considers Google as the domain name licensee, because AdSense for Domains effectively takes control of domains in the program.

Google’s policies aren’t supposed to allow typo domains to be in its program, but these get through. And since Google puts ads on them, the case alleges Google is contributing to trademark infringement.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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