Bing

New campaigns Overview tab rolling out in Bing Ads accounts

Offering a high-level, customizable view of advertiser accounts...

Ginny Marvin | Oct 19, 2017 at 10:35 am ET

Bing Ads launches Multi-Linking for multiple-account management

Users can now link and unlink accounts within the platform more...

Susan Wenograd | Oct 17, 2017 at 9:38 am ET

Apocalypse for online search? Here’s how marketers can thrive

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search...

Sponsored Content: Criteo | Oct 17, 2017 at 8:28 am ET

Bing Ads launches automated bid strategy to ‘Maximize Clicks’

Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given...

Susan Wenograd | Oct 10, 2017 at 9:22 am ET

Bing Ads rolling out Dynamic Search Ads to US and UK

Advertisers can now let the Bing Ads algorithm match user queries and generate their...

Susan Wenograd | Oct 5, 2017 at 10:57 am ET

Will chatbots become part of the consumer search experience?

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could...

David Freeman | Oct 4, 2017 at 11:42 am ET

Bing Ads adds URL tracking parameters for locations & extensions

The {TargetID} parameter also now captures more click source...

Ginny Marvin | Sep 29, 2017 at 10:00 am ET

Bing Ads announces new Editor features for ad extensions

Now available: Support for scheduling and Shared Libraries for call and location extensions...

Susan Wenograd | Sep 28, 2017 at 1:08 pm ET

Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales

Advertisers can upload offline conversion data from their CRMs into Bing Ads....

Ginny Marvin | Sep 28, 2017 at 10:58 am ET

Bing Ads & LinkedIn graphs integration underway, more in-market audiences available

Artificial intelligence powering new product development for Bing Ads....

Ginny Marvin | Sep 25, 2017 at 12:00 pm ET

Bing for business helps organizations search smarter

Bing for business has launched a preview of new search features designed for internal organization search. Here is a quick...

Barry Schwartz | Sep 25, 2017 at 11:40 am ET

Report: The future of paid-search marketing is machine learning and AI

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it....

Greg Sterling | Sep 25, 2017 at 10:29 am ET

Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30

While Bing hasn't been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December...

Greg Finn | Sep 21, 2017 at 8:46 am ET

Account-level ad extensions now available in Bing Ads

The update is currently rolling out...

Ginny Marvin | Sep 20, 2017 at 9:55 am ET

Bing says links are still a very important ranking factor

A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the...

Barry Schwartz | Sep 19, 2017 at 12:09 pm ET

Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards

Hosted by the Daily Show's Trevor Noah, Bing's 2017 Agency Awards event celebrated "the practice of search" by recognizing key executives and...

Amy Gesenhues | Sep 15, 2017 at 11:27 am ET

Bing now officially supports Fact Check label with ClaimReview markup

About a year after Google began showing fact labels in search, Bing has officially begun showing the label in their own search...

Barry Schwartz | Sep 15, 2017 at 8:46 am ET

Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of...

Purna Virji | Sep 14, 2017 at 5:16 pm ET

New goodies for online retailers at SMX East

If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled...

Chris Sherman | Sep 6, 2017 at 1:26 pm ET

Bing Ads now shows remarketing bid adjustment suggestions based on CPA data

Suggestions are available in the Opportunities...

Ginny Marvin | Sep 6, 2017 at 11:20 am ET