Bing
The latest news about Bing.com search engine technology and features for SEO professionals and search marketers.
Related Resources: Bing
The ultimate guide to using Bing Webmaster Tools – Part 2
In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites,...
Ask an SMXpert — Advanced Technical SEO for Bing
SMXpert and Microsoft Senior Program Manager Frederic Dubut answers questions on how Bing handles redirects, crawl budgets and...
How Bing is enhancing search and apparently growing as a result
Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here's why the underdog...
Bing adds hotel booking filter, home services pricing & coupon deals in search
Bing launches new intelligent search features to help you make better buying...
The ultimate guide to using Bing Webmaster Tools — Part 1
Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster...
Survey: SEO rated the ‘least popular digital marketing channel’
Only 44% of businesses said SEO was a part of their digital...
Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018
Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2...
Bing Maps adds build and share your itinerary
Now in the US and the UK, you can plan your trips using Bing Maps with predefined itineraries that can be...
Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies
A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding...
Bing is testing an ‘open in new window’ icon in the search results
While you can set your search settings to open all search results in a new window, Bing is testing an icon that lets you do that for each...
Bing Ads recommends updating final ad URLs to HTTPS if supported
With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol....
How to create the perfect ad with audience targeting
Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture...
Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out
10 Automated Extensions are available in Bing...
SMX Advanced Recap: Bing’s Fabrice Canel keynote
Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing's Fabrice Canel at SMX Advanced...
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more...
Bing Ads app gets multi-user access to toggle between accounts & ability to add funds
Quickly navigate between multiple accounts, get actionable insights and add funds to prepay accounts on the go....
Bing visual search adds support for your camera and photos
Bing unlocks new intelligent visual search features within the Bing app for iOS and...
Bing Ads rolling out UI updates to make bulk analysis & changes easier
Advertisers can see and adjust location target settings in bulk and get deeper reporting from the Dimensions tab....
LiveRamp brings its search targeting to Bing Ads
A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search...
How to determine if you’ve been hit by negative SEO
Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take...
