Content
3 content marketing strategies to support SEO success
SEO success relies on high-quality content. Learn how to ensure that your content meets this standard.
Bing
The latest news about Bing.com search engine technology and features for SEO professionals and search marketers.
Related Resources: Bing
SEO
Microsoft Bing drops anonymous sitemap submission due to spam issues
You can now only submit sitemaps to Bing using robots.txt or Bing Webmaster Tools.
Bing SEO
Bingbot user-agent change coming in the Fall of 2022
Bing will stop using the historical user-agent and transition fully to the new user-agents.
Commerce
Bing’s Ethical Shopping hub expands to U.S., Canada
Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing.
SEO
Indexing: A tale of two search engines
In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.
SEO
Bing’s ‘Russian invasion of Ukraine’ results show Opinions section and timelines
The Opinions section contextualizes news-related listings for users, which may help reduce misinformation.
SEO
Why on-site search should be a priority for marketers
On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.
SEO
SEOPress WordPress plugin adds IndexNow support
This gives IndexNow access to another 200,000 sites.
SEO
IndexNow integrations grow as Bing says ‘millions’ of sites are using it
Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gain IndexNow support.
SEO
Google’s Pirate Update can cause 89% drop in search traffic for offending sites
A recent document Google sent to the U.S. Copyright Office shows just how much being hit by the Pirate Update can sting.
SEO
How to avoid international SEO mistakes
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
Bing SEO
The benefits of dynamic rendering for SEO
Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues.
SEO
How marketers can create a holistic search strategy
SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.
SEO
Bing News PubHub moves to Bing Webmaster Tools
Bing News PubHub launched in 2016 at its own location but has now been migrated into Bing Webmaster Tools.
SEO
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
SEO
Microsoft Bing adds automobile and car search features
This is powered through the listings in the MSN Autos Marketplace.
SEO
Messy SEO Part 6: Pillar pages and topic clusters
In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.
SEO
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
SEO
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
SEO
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.