Bing
The latest news about Bing.com search engine technology and features for SEO professionals and search marketers.
Related Resources: Bing
Bing Ads’ Competition Tab offers new insights, recommendations
Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations....
IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat
Mobile search revenue grew to $13.5B, desktop search was $9.3B....
PPC toolkit expands with Bing Ads Scripts’ cross-account operations
Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing...
3 differences between Bing Ads Scripts and Google Scripts you need to know
There are key differences in functionality but an automatic 'search and replace' edit feature is a time-saver with the new Scripts...
Bing Ads Scripts are rolling out in beta
Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and...
Bing Ads launches Performance Targets to track goals across campaign groups
Monitor how campaigns are performing against shared performance targets in the Bing Ads...
Bing crawling, indexing and rendering: A step-by-step on how it works
Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX...
Bing Ads launches the ability to create recurring IOs
Recurring insertion orders are designed to streamline the IO...
Bing adds election information, redesigns image search, provides NFL answers, and word of the day
Bing highlights some search features that are popular during the upcoming...
Expert testing strategies for both low and high volume PPC accounts
Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed...
Tips to be more productive in Google Ads, Bing Ads interfaces
Julie Friedman Bacchini and Ted Ives shared their advice at SMX...
Bing’s ‘Quest for Intelligent Search’ at SMX East
Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold....
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional...
Bing exec: Microsoft’s AI is giving it the ‘right to innovate’
But as the company’s machine learning makes it easier for marketers, ethical concerns and human input aren't being...
Bing resolves backlog with its Webmaster Tools URL submission tool
Spammers went from the public Bing URL submission tool to the authenticated version, causing a backlog of URLs that needed to be...
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
Bing Ads changes when conversions are reported
The change applies to conversion and assist...
Bing says it is improving web crawler efficiency
Bing is working on making sure its crawler doesn't miss new content and at the same time overload your web...
Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
