Bing
Search Engine Land is your source for Bing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Bing Webmaster Guidelines updated for “conversation mode” and AI
Bing also updated the answers section to incorporate the new AI version of Bing Search.
Test driving the new Bing
I got early access to the new ChatGPT integrated Bing browser and decided to test it out.
The new Bing: Microsoft unveils its ChatGPT-like, AI-powered search engine
In addition to adding ChatGPT, using GPT-3.5, Bing is applying AI to improve the relevancy of its core search ranking engine.
New Bingbot user-agent now fully live
After a couple years of testing, Microsoft has now stopped using the old BingBot user agent.
Microsoft Bing’s ChatGPT interface spotted in the wild
We know Microsoft Bing is working towards integrating ChatGPT into its search interface.
Report: Microsoft Bing’s ChatGPT feature to be faster and richer with GPT-4
As reported earlier, we are now learning more about Microsoft's plans to incorporate ChatGPT into Bing Search.
Microsoft Bing to rely more on lastmod date in XML sitemap files for crawling
Microsoft also released some interesting stats on lastmod dates in XML sitemap files.
Microsoft to add ChatGPT features to Bing Search
Microsoft wouldn't comment, but this feature could launch in the next couple of months.
Microsoft to go fully live with new Bingbot user-agent change in January 2023
After a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month.
IndexNow attributed for 7% of all new URLs clicked on in Bing in the past month
Plus, Czech search engine Seznam.cz has adopted IndexNow.
Microsoft Bing adds 3 new shopping annotations
Microsoft Bing's search results now show product price history, available coupons and ethical choice annotations for shoppers.
3 content marketing strategies to support SEO success
SEO success relies on high-quality content. Learn how to ensure that your content meets this standard.
Microsoft Bing drops anonymous sitemap submission due to spam issues
You can now only submit sitemaps to Bing using robots.txt or Bing Webmaster Tools.
Bingbot user-agent change coming in the Fall of 2022
Bing will stop using the historical user-agent and transition fully to the new user-agents.
Bing’s Ethical Shopping hub expands to U.S., Canada
Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing.
Indexing: A tale of two search engines
In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.
Bing’s ‘Russian invasion of Ukraine’ results show Opinions section and timelines
The Opinions section contextualizes news-related listings for users, which may help reduce misinformation.
Why on-site search should be a priority for marketers
On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.
SEOPress WordPress plugin adds IndexNow support
This gives IndexNow access to another 200,000 sites.
IndexNow integrations grow as Bing says ‘millions’ of sites are using it
Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gain IndexNow support.