Bing
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4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]
Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different
Searches for 'Super Bowl ads' will surge ahead of Sunday's kickoff. Here's what the engines are serving up.
Bing Ads rolls out multiuser access with single sign-on
Multiple account management continues to become easier and more streamlined.
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze
Advertisers can quickly see performance by audience and benchmark against non-targeted users.
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3.
Marin: Search CPCs outpaced spend growth in Q4 2017
Mobile search click costs increased by 25 percent year over year, according to Marin Software's Q4 2017 reporting.
Bing Hotel Ads moving out of beta to general release with Koddi
The release opens up another paid channel for hotel marketing.
Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
Microsoft adds Reddit data to Bing search results, Power BI analytics tool
Reddit posts will appear in Bing's search results, and its data will be piped into Power BI for marketers to track brand-related comments.
Microsoft’s new Outings app aims to help travelers find their next destinations
Developed for both iOS and Android platforms, the app was designed by the Microsoft Garage Project.
Bing Ads now supports call conversion imports
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance.
Oracle DMP adds integration with Bing Ads custom audiences
This marks the second integration for the audience targeting pilot.
Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature
Bing also announced new weather and sports-related search updates and a photo contest.
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall […]
Bing Ads now shows exact match impression share
The new data offers deeper insights into how ads are performing on exact match queries.
Bing expands Shopping Campaigns to Canada & India
Bing continues its global build-out of Shopping Campaigns.
Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters
LinkedIn sessions increased again by more than 20 percent.
New campaigns Overview tab rolling out in Bing Ads accounts
Offering a high-level, customizable view of advertiser accounts
Bing Ads launches Multi-Linking for multiple-account management
Users can now link and unlink accounts within the platform more easily.
Apocalypse for online search? Here’s how marketers can thrive
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google scoffed at the […]
Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.
Bing Ads rolling out Dynamic Search Ads to US and UK
Advertisers can now let the Bing Ads algorithm match user queries and generate their ads.
Bing Ads adds URL tracking parameters for locations & extensions
The {TargetID} parameter also now captures more click source information.
Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
Advertisers can upload offline conversion data from their CRMs into Bing Ads.
Bing Ads & LinkedIn graphs integration underway, more in-market audiences available
Artificial intelligence powering new product development for Bing Ads.
Bing for business helps organizations search smarter
Bing for business has launched a preview of new search features designed for internal organization search. Here is a quick overview.
Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30
While Bing hasn't been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1.
Account-level ad extensions now available in Bing Ads
The update is currently rolling out globally.
Bing says links are still a very important ranking factor
A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case.
Bing now officially supports Fact Check label with ClaimReview markup
About a year after Google began showing fact labels in search, Bing has officially begun showing the label in their own search results.
Bing Ads now shows remarketing bid adjustment suggestions based on CPA data
Suggestions are available in the Opportunities tab.
Dynamic Search Ads pilot in Bing Ads now open to all US advertisers
Ads are automatically matched to queries based on advertisers' website content.
Labels are coming to Bing Ads & Bing Ads Editor
As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis.
Bing Ads now shows potential conversion impact with budget suggestions
Conversion data is being used to inform more insights in the Bing Ads platform.
Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns
The updated policy is primarily aimed at clearing out non-performing keyword and ad bloat.