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How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
How to harness DSA wins in Performance Max
Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this transition might mean for advertisers.
7 PPC planning tips when entering a new geographic market
Following these suggestions can help you tailor your PPC efforts toward a region new to your brand.
Microsoft rolls out predictive targeting to all advertisers
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
Microsoft Ads announces major policy updates that start July 1
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
3 simple PPC optimizations you may have overlooked
Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts.
Microsoft Store Ads to appear in Bing search results
Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
Microsoft Advertising is updating its Cross-Device attribution model
The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
Microsoft will only show ads from verified advertisers starting Aug. 1
Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
Microsoft Ads to launch UET Insights dashboard with new traffic data
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
How to uncover the root cause of PPC performance changes
Here's how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
Microsoft Advertising professional service ads go global, broad match modifier changes rolling out and more
All broad match modifier keywords for search ads will now serve as broad match keywords instead of phrase match, Microsoft announced.
How to keep up with macro trends that impact PPC performance
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.
What is quality score and how to use it in PPC
Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
Microsoft Doctor and Clinic ads are now in open beta
Interested advertisers or healthcare professionals can join the open beta by contacting their Microsoft rep.
5 tips for capturing more enterprise-level leads with B2B search
Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
3 ways to stay on top of PPC performance
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
Microsoft Ads in 2023: Key areas to leverage, test and optimize
As Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Microsoft credit card ads are now available globally, plus 11 other new product updates
Microsoft's 12 new products and updates for November, plus the launch of their Netflix ads partnership.
Microsoft Performance Max import updates
Performance Max campaigns in Microsoft will be imported as Smart Shopping Campaigns and Local Inventory Ads.
Microsoft FY23 Q1: LinkedIn up 17%, search and news revenue up 11%
Overall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.
Performance Max import and 6 other new Microsoft product updates
Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
Microsoft has just introduced Multimedia Ads
The new ad formats are shown in mainline and sidebar positions and will not replace text ads.
New Microsoft feature lets you run ads on Google, Facebook, Instagram
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
Microsoft launched 5 new ad products and updates
Debuting 34 new markets, additional import tools, and a Performance Max beta are just a few of Microsoft's September product announcements.
A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Microsoft Ads (again) extends RSA migration to Feb. 2023
The deadline to migrate ETAs to RSAs has been pushed back again, giving advertisers more time to make the switch.
Microsoft is now putting ads in Outlook mobile
Frustration over the new ads is growing, but to advertisers, they represent new opportunities to get in front of brands in a less competitive space.
Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
Netflix, Microsoft partner for ad supported subscription plan
The partnership was announced today as part of Netflix's strategy to drive revenue and offer a lower-cost streaming tier.
Microsoft launches Merchant Promotions Coupons
The special offer tags will appear at the bottom of the shopping results, with the goal of increasing customer engagement.
Microsoft launches auto-updates for shopping campaigns
The new feature aims to help advertisers sell more products by automatically updating prices and availability.
Leveraging automated bidding strategies for maximum PPC performance
Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results.
Microsoft launches Cash back promotions for product ads
The new program aims to increase clicks and conversions for online retailers - but at what cost?
Microsoft to implement advertiser identity verification
The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.