Search Engine Land is your source for Microsoft Ads and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.
The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.