Google: Rich Snippets
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug...
Yoast SEO 11.5 updates the mobile snippet preview
It replicates how your content is likely to appear in Google's mobile search...
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to...
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search....
Google allegedly caught scraping lyrics from Genius
Lyrics site Genius used Morse code to catch Google 'red...
Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block...
I/O announcements have some applauding and others shaking their fists
Marketers continue to accuse Google of stealing their...
Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API
In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API....
Google’s Rich Results testing tool now supports code editing
You can now edit the code in the rich results test and see what those edits do in real...
Google launches Q&A structured data for Question & Answer pages
Check out these new Google rich results for Q&A style...
Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn...
Google search adds dataset schema support to search results
Data nuts, here is your chance to get your data and charts looking pretty in the Google search results...
Ask the SMXperts — Schema & Structured Data, JavaScript
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured...
Google launches Islamic prayer times for some queries
After killing off prayer time results in Google several years ago, Google brings the feature back for some...
10 facts about rich results that all SEOs should know
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with...
Google launches new Rich Results testing tool with some rebranding
In addition to the new testing tool, Google is grouping all the names for these types of search results into the name "Rich...
Google warns webmasters not to use misleading event markup
Google can penalize your website if you use event markup in a misleading...
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...
How machine learning levels the SERP playing field
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages....
Google Image Search adds badges for recipes, videos, products and animated images
Google will now show you if an image in their search results is a GIF or video or recipe with a small little badge on the corner of the...