Google: Rich Snippets

Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel

Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn...

Jamie Pitman | Oct 16, 2018 at 2:29 pm ET

Google search adds dataset schema support to search results

Data nuts, here is your chance to get your data and charts looking pretty in the Google search results...

Barry Schwartz | Jul 31, 2018 at 1:16 pm ET

Ask the SMXperts — Schema & Structured Data, JavaScript

Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured...

Debra Mastaler | Jul 6, 2018 at 3:51 pm ET

Google launches Islamic prayer times for some queries

After killing off prayer time results in Google several years ago, Google brings the feature back for some...

Barry Schwartz | Jun 26, 2018 at 1:05 pm ET

10 facts about rich results that all SEOs should know

Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with...

John E Lincoln | Jan 5, 2018 at 2:22 pm ET

Google launches new Rich Results testing tool with some rebranding

In addition to the new testing tool, Google is grouping all the names for these types of search results into the name "Rich...

Barry Schwartz | Dec 19, 2017 at 9:31 am ET

Google warns webmasters not to use misleading event markup

Google can penalize your website if you use event markup in a misleading...

Barry Schwartz | Nov 27, 2017 at 12:47 pm ET

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...

Sponsored Content: SEO PowerSuite | Nov 14, 2017 at 7:30 am ET

How machine learning levels the SERP playing field

Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages....

Kristopher Jones | Oct 16, 2017 at 12:01 pm ET

Google Image Search adds badges for recipes, videos, products and animated images

Google will now show you if an image in their search results is a GIF or video or recipe with a small little badge on the corner of the...

Barry Schwartz | Aug 1, 2017 at 9:47 am ET

Google Search Analytics report now breaks down job listings & details results

New filters have been added to the search appearance tab in the Google Search Analytics report for job...

Barry Schwartz | Jul 20, 2017 at 9:47 am ET

Google publishes new FAQ on job search postings for webmasters

Google's Mariya Moeva answered some of the top questions webmasters and SEOs have around marking up their job listings for Google's new jobs for...

Barry Schwartz | Jul 12, 2017 at 11:43 am ET

The battleground of entities & reviews

How might Google utilize reviews to improve their understanding of entities -- and produce more personalized search results? Columnist Dave...

Dave Davies | May 31, 2017 at 9:55 am ET

Google announces similar items schema for image search on mobile

New search feature covers small group of product types now, but Google says it will expand in the coming...

Barry Schwartz | Apr 10, 2017 at 11:51 am ET

Google quietly expands rich cards worldwide

Less than a year since Google first introduced rich cards in the US, they're now expanding the feature...

Barry Schwartz | Mar 29, 2017 at 10:17 am ET

Google reviews schema guidelines to prohibit vulgar or profane language

Make sure your reviews don't contain profane or vulgar language. If they do, Google can remove your review rich...

Barry Schwartz | Dec 16, 2016 at 9:37 am ET

Google now showing product schema rich snippets in image search results

Google Image Search now supports product schema markup in the mobile image search...

Barry Schwartz | Dec 14, 2016 at 8:45 am ET

SEO trends to prepare for in 2017

What's on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his...

Pratik Dholakiya | Dec 6, 2016 at 9:23 am ET

Google Rich Cards expand to local restaurants and online courses

Google updated their structured data documents to support new rich cards and their suggestions around AMP...

Barry Schwartz | Nov 21, 2016 at 5:14 pm ET

Google adds new schema named “Science Datasets” for marking up scientific or government data

A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government...

Barry Schwartz | Sep 26, 2016 at 9:39 am ET