Now you can schedule offline conversion imports in AdWords

By Ginny Marvin

Published: May 18, 2017 at 11:40 am

Google Adwords Red2 1920

AdWords advertisers can now schedule imports of offline conversions into AdWords on a regular basis.

Google introduced offline conversion importing in AdWords in 2013. Advertisers set up offline conversion events — qualified leads, closed sales and so on — from ad clicks or calls to optimize campaigns based on impact through the entire sales funnel.

Once the offline conversions are set up in AdWords, advertisers can upload a or link to a file in AdWords or send the data through the AdWords API.

To take advantage of the new scheduling capability, advertisers using imported conversions will need to use Google Sheets or link to a file over HTTPS or SFTP.

To get it set up in AdWords, go to Tools > Conversions, and then click Uploads from the menu on the left and follow the steps. Uploads can be scheduled to import daily or weekly.

Last June, Google launched a native conversion syncing solution for Salesforce users.

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.