Google Display migration to Demand Gen: How to protect your ad budget
Demand Gen removes familiar Display controls. See what changes, what to audit, and how to limit wasted spend after migration.
Topic: Marketing automation
OpenAI expands ChatGPT Ads with bulk product campaigns and deeper reporting
ChatGPT Ads now offer faster product campaign creation, deeper conversion reporting and expanded access across Southeast Asia.
PPC monitoring: What to check between audits
Catch PPC account changes, budget problems, and unusual performance between audits — without turning every fluctuation into an alert.
Managing the AI mandate upward
AI automation costs more than tokens. Learn how to track team hours, cap experiments, and make the tradeoffs visible.
How to tell which Google Ads controls actually control anything
Some Google Ads settings are firm rules. Others are suggestions. Knowing the difference can prevent slow, invisible performance losses.
Are you building software instead of doing marketing?
Your team doesn't need to build every AI workflow. Decide what to automate in-house, buy from a vendor, or outsource.
Google Ads AI needs guardrails, not blind trust ft Mike Ryan
Mike Ryan shares lessons from AI Max mistakes, campaign over-segmentation and advertiser overreactions to Google Ads changes.
3 ways to make AI safer in a live ad account
Automation layering techniques can be deployed to successfully make AI-driven PPC safer.
Your marketing agent is working. Can you see what informs its recommendations?
Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.
Manual vs. automated Google Ads campaigns: How to allocate your budget
Balance scale and control by matching automation to conversion volume, account maturity, and performance needs.
7 powerful AI marketing tools you need (tested)
Discover the best AI marketing tools for content, video, research, and automation. We tested top platforms to help you find the right fit for your strategy.
Moving from Google Display to Demand Gen: What you’ll lose and gain
New inventory and AI-powered creative come with trade-offs. See which controls and capabilities change in Demand Gen.
Meta AI can now analyze and optimize Meta Ads campaigns
Meta AI can now analyze Meta Ads performance, recommend campaign optimizations and automate reporting for advertisers.
Google Ads is finally building a stronger foundation for B2B lead gen
Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now.
Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter
Google Ads Liaison Ginny Marvin discusses Smart Bidding, AI, PPC mistakes and why strong fundamentals still matter with the rise of AI.
The 4-step roadmap to AI agents for Google Ads
Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.
Google brings new AI agent capabilities to Ads and Analytics
Google is bringing automated dashboards and conversational reporting to Google Ads and Analytics for faster analysis.
AI can knock on the door. Your CRM marketing platform is still the house.
AI assistants like ChatGPT and Claude can now plug straight into your marketing systems. That connection is powerful. But it doesn't replace the platform behind it. It depends on it.
Why separating brand and non-brand campaigns improves ROAS
Strong ROAS can mask where your budget goes. Here's how separating brand campaigns drives revenue growth and new customer acquisition.
Putting Google Ads AI Max’s automated ad copy to the test
See where AI-generated assets helped ecommerce, B2B, and B2C campaigns — and where human control still delivered better results.
How to revive overlooked ecommerce SKUs with Performance Max
When products stop getting traffic, they also stop building the signals Google needs to serve them. This automated approach breaks the cycle.
Google Ads automation makes governance a competitive advantage
Better business signals, guardrails, and feedback loops keep Google’s automation focused on the outcomes that drive business value.
Human vs. machine: What happens when groas runs your Google Ads
One version of this story is AI replacing your entire PPC team. The truer one: Humans direct, the machines execute, and then the numbers move.
The future of performance marketing isn’t more vendors. It’s making your stack work harder.
As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth.
Microsoft expands Performance Max testing with new experiment types
Microsoft is expanding PMax testing with two new experiment types that help measure campaign impact and validate upgrades.
Bad data used to mean bad reports, now it means poor ad delivery
Your conversion data doesn't just power reporting. It shapes who Google targets, how much it bids, and where your budget goes.
Shopify launches AI-powered marketing automation tool
Campaign Autopilot aims to simplify multi-channel marketing by handling campaign execution and optimization from a single dashboard.
PPC budgeting in 2026: When to adjust, scale, and optimize with data
Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.
Google Ads to automatically classify conversion-based customer lists
Advertisers are now required to give Google's automated systems clearer signals about where audiences sit in the customer journey.
11 PPC errors uncovered in recent B2B audits
From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.
Why your brand campaign may not be ready for AI Max
AI Mode eligibility isn't enough reason to expand automation. Learn where to focus before testing AI Max on brand traffic.
Google adds new Performance Max asset testing tools
Google is giving advertisers more ways to evaluate creative performance and make data-driven optimization decisions.
DV360 API Adds Demand Gen Support
Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.
Google appears to be testing new branded search controls in AI Max campaigns
Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively.
Google expands customer acquisition targeting with “new prospects” mode
Google’s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey.
Google folds Display Ads into Demand Gen campaigns
Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features.
Google’s latest AI ad push shows ads are becoming conversations, not clicks
Google’s latest AI ad updates revealed major shifts and raises big questions about visibility, trust, and the future role of marketers.
Your campaigns span 12 channels. Why does it feel like 12 jobs?
The cross-channel ad ops problem is real and mostly ignored. Here's what it's costing performance marketers — and what's actually changing.
Microsoft rolls out AI-powered bidding, reporting and import updates for advertisers
Microsoft AI-powered bidding, attribution and reporting tools aim to simplify multi-platform campaign management.
Google Ads costs keep rising, but conversion rates improved in 2025
Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.