• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Mobile
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land

8 billion voice assistants by 2023.

What does that mean?

Find the best new text ads

Here's a script to employ.

Events

Join us at SMX Advanced!

  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Newsletters
  • Home

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Now your Google text ads can show on YouTube search results, too

Google says early tests have shown similar performance results for text ads on YouTube and Google Search.

Ginny Marvin on January 30, 2019 at 3:30 pm
  • More

SAN JOSE — With the introductions of features such as location extensions and calls-to-action in TrueView for Action Ads, YouTube ads have been gaining performance elements native to traditional Search advertising. Taking this a step further, YouTube announced Wednesday at SMX West in San Jose that Search text ads can now extend onto YouTube.

What is changing? Google is incorporating YouTube into its Search Partners network.

What does this mean? Now, when Search text ad campaigns are opted-into Search Partners, your text ads may appear on YouTube search results pages when users search for keywords relevant to your campaign on the video platform — but solely on mobile. At this point, text ads will only appear in the mobile search feed on YouTube.

Why should you care? YouTube said it’s been testing this option for a few months and has seen that, on average, text ads in YouTube mobile search results perform comparably to Google Search on a cost-per-conversion basis.

“This tells us that, even in a video context, text ads shown to the right person at the right time, matching the right intent, can be really effective at driving conversions,” said Amy Vaduthalakuzhy, Google video ads product manager.

Ad extensions are not currently supported to appear on YouTube mobile search results.



About The Author

Ginny Marvin
Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Popular Stories

SEO survival in 2019: Words of wisdom from Moz’s Dr. Pete Meyers
Google Search Console adds Products to enhancements reporting section
SEO vs. PPC: Differences, pros, cons & an integrated approach
Changing domain names in 2016: 10 easily overlooked steps that can save SEO

Related Topics

GoogleGoogle: AdWordsGoogle: YouTube & VideoSearch Ads

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Four Steps to 1:1 Customer Interactions
  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
See More Whitepapers

Webinars

  • How to Use Intelligent Site Search to Increase Conversions
  • Google’s Black Box Bidding Solution: A look under the hood
  • 2019 Martech Trends You Need To Know
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research

Search Engine Land’s Guide To SEO

Search Engine Land’s Guide To SEO
Sign up for our daily newsletter.
Search Engine Land
Download the Search Engine Land app on iTunes Download the Search Engine Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.