Do exact match domains have value in 2027?
Exact match domains aren't an SEO shortcut anymore. That doesn't mean a good domain has stopped being valuable.
Topic: Brand equity
Want lasting AI brand visibility? Stop looking for hacks
Build durable organic growth by aligning teams around authority, entity consistency, technical foundations, and real customer intent.
Why SEO uncertainty is creating opportunities for challengers
When market leaders get nervous, years of competitive advantage become vulnerable. Search uncertainty creates an opening to close the gap.
How AI visibility adds context to PPC performance
Traditional PPC metrics show what happened. Grounding queries, citations, and share of authority help explain why.
Build a martech stack that makes it easy to manage your brand
Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention.
Defensive SEO: How to protect your brand narrative in AI search
AI search summarizes your brand before users visit your site. Defensive SEO helps you monitor and shape your brand narrative in AI search.
Own your branded search: Building a competitive PPC defense
Competitors and review sites are bidding on your brand. Here's how to structure PPC campaigns that protect revenue and high-intent traffic.
Is SEO a brand channel or a performance channel? Now it’s both
AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.
How generative AI is quietly distorting your brand message
AI can distort your brand narrative and erode trust. Learn the four layers of brand control and how you can proactively manage AI semantic drift.
Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.
Best strategies to fight trademark abuse in paid search
Trademark abuse hits your numbers and steals your money. Learn how to counter this with advanced automated monitoring tools.
How to audit your brand using search data
SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports drink industry.
Brand Protection: The complete guide
Discover essential tactics to catch click theft, protect brand integrity and maximize ROI.
Why are so many affiliate sites losing organic traffic?
Here’s why smaller affiliate sites are losing rankings after Google's core update and how brand search can turn the tide.
When to use branded and competitor keywords in PPC
Explore the benefits, drawbacks and best practices around using branded and competitor keywords in your PPC campaigns.
Repetitive ads ‘damage brand reputation and purchase intent’
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.
Brand safety in video game advertising
Here's how advertisers can protect their reputation, ensure their ads are placed in appropriate contexts and resonate with gamers.
Guard your most valuable asset against pesky competitors
Learn to map and monitor all competitive and partner activity around your brand terms.
Take the lead in 2022 by building value and trust, one consumer at a time
In this live webinar, discover how you can deliver the experiences your customers want.
Google’s Legal Woes Not Impacting Brand: Survey
Google has had its share of negative press coverage over the past year. And one of the questions that reporters always ask is: how will this scandal or that investigation impact the perception or usage of Google in the market? In other words, does something like the WiFi privacy scandal in Europe or the antitrust […]
Is Google’s Brand Equity In Danger?
Last week, while I was on vacation, the big news was the Google-Verizon “net neutrality” agreement. Mostly the public response has been negative and very negative in some quarters. Danny’s How Google & Apple Sold Out The Cell Phone Revolution is one example. The even stronger Why Google Became A Carrier-Humping, Net Neutrality Surrender Monkey […]
Shopping Engine Wize Relaunches To Align Product Research With Word Of Mouth
What amazes me is that in more than a decade no “brand” has really emerged in shopping search. What do I mean by “brand”? I mean a site that’s top-of-mind for consumers, trusted and that they navigate to directly for products and product information. One could say that the exceptions to this are Amazon, eBay […]
Branding & Search: Your Best Defense Against Losing Ground to Competitors
I’m convinced that it’s human nature to resist accepting and acting on what we know to be true. Take exercise for example. How many times have you heard doctors, and the whole medical community for that matter, proclaim the benefits of exercise, and recommend it as a key component to staying healthy? Yet despite the […]
Google Now The UK’s Top “Superbrand”
Google has moved to the top of another brand survey. This one, in the UK, is based on a consumer survey that involved 1,000 UK brands. Google topped other high-profile consumer brands such as Microsoft, Mercedes Benz, Nike, and BMW. Earlier this year, research firm Millward Brown (a unit of ad agency WPP) named Google […]
Online Marketers: Stop Funding Virtual Blight
Urban blight is easy to recognize: seedy liquor stores and payday lenders on alternating corners, trash-strewn lots and front yards, graffitti-covered buildings, crumbling sidewalks, broken glass, and billboards everywhere you look. Websites afflicted with virtual blight are just as easy to spot: banners promising hot sexy singles and cheating spouses, pornography and Viagra, payday loans […]
Report: Google’s “Brand Value” Increases 44%
Google ‘the most improved brand’ from the BBC covers an Interbrand report showing that Google’s brand has increased in value by 44% over the past 12 months. The 44% increase makes Google the most improved brand when compared to the other brands that were evaluated in this report. Google’s brand is valued at $17.8 billion, […]
Study: Good Brand Can Make Search Seem More Relevant
Penn State released a report — Branding matters — even when searching — that claims the brand value of a search engine can make searchers believe results are better or worse than they are.
Google Passes Microsoft For Most Visited Site In The World
Google surpasses Microsoft as world’s most-visited site from the San Francisco Chronicle reports that Google is now more popular than Microsoft, in terms of worldwide visits. According to comScore, Google had a million visitors more than Microsoft in March 2007. Google had 528 million unique visitors, while Microsoft had 527 million visitors in March. Not […]