Report: Online Ad Revenues Hit $6.4 Billion, Search Dominant

The IAB reported today that US online ad revenues were $6.4 billion in the third quarter of 2010. That compared with $6.2 billion in Q2 of 2010 and represented 17% growth over the same period a year ago. Through three quarters US online ad revenues totaled $18.1 billion. That would put online ad spending on […]

Chat with SearchBot

The IAB reported today that US online ad revenues were $6.4 billion in the third quarter of 2010. That compared with $6.2 billion in Q2 of 2010 and represented 17% growth over the same period a year ago. Through three quarters US online ad revenues totaled $18.1 billion. That would put online ad spending on track to hit almost $25 for the full year 2010 (assuming a good Q4).

Google is on pace to reach about $30 billion in revenue globally this year.

In the first half of 2010 search had a commanding 47 percent share of all online ad revenues. Display was next with 23 percent. Classifieds, which includes directory advertising, was third with 10 percent. After that everything was in single digits. If video and rich media are folded into the display category it brings its overall share up to 34 percent, still well behind search.

Screen Shot 2010 11 17 At 4.52.08 PM

Source: IAB/PwC (10/10)


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Get the must-read newsletter for search marketers.