Top 3 trends in agentic AI for marketers
Discover how agentic AI is transforming marketing through autonomous workflows, hyper-personalization, and AI-powered content operations — while reshaping the future role of marketers.
Topic: PwC
U.S. search ad revenue reached $114.2 billion in 2025
Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.
Why LLM perception drift will be 2026’s key SEO metric
New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.
Brand perception: How to measure and shape it
Brand perception drives trust and loyalty. Learn how customers view your brand, why it matters, and strategies to improve reputation and awareness.
Revisiting ‘useful content’ in the age of AI-dominated search
What if your content strategy signals incompetence? In the AI era, even well-meaning SEO could be hurting your brand.
U.S. search ad revenues surged to $102.9 billion in 2024
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
How to launch a product-led SEO strategy
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
U.S. search ad revenues hit record $88.8 billion in 2023
Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.
PPC forecasting with Google Sheets and Vertex AI
Learn how to do PPC forecasts using Google Sheets and Vertex AI that will help you glean actionable insights and make data-backed decisions.
How to build a disruptive marketing campaign
The way customers view, interact and accept brands is evolving. Here's how businesses can utilize disruptive strategies to boost their marketing efforts.
What we learned about YouTube’s “Right to Monetize”; Tuesday’s daily brief
Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers.
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic.
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be smart.
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017
Mobile was responsible for 54 percent of paid-search ad revenue last year.
SearchCap: Google AMP, Bing Maps & AdWords App Upgrade
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local Traffic “Diversion”: Google Claims It’s A Bug, Yelp Says It’s Intentional Nov 24, 2015 by Greg Sterling Local search represents between 30 and 40 percent of mobile search results. Local […]
IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent
Today the IAB (and PriceWaterhouseCoopers) released its half yearly Internet Advertising Revenue Report. Total US digital revenues were $27.5 billion for the first half of 2015. Mobile ad revenues were $8.2 billion or just under 30 percent. Search led all other categories, though its percentage share of desktop advertising is declining. A year ago, paid-search […]
SearchCap: The Day In Search, October 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey” There’s a kind of Pavlovian response that happens with major national events in the U.S. (and probably elsewhere): internet […]
IAB: Search Still On Top, Accounting For Nearly Half Of Interactive Ad Spending
Spending on Search Marketing continues to be the biggest contributor to online advertising revenues in the U.S., according to the latest report on the first half of 2012 released by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Search ads represented 48% of the overall interactive advertising market in the first six months of 2012, bringing […]
SearchCap: The Day In Search, April 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 Products That Might Be On Yahoo’s Chopping Block Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during […]
IAB & PwC: Search Still Tops Online Ad Revenues, And Share Grew In 2011
Through online advertising’s ups and downs, search — because of its orientation toward performance — has always been a stalwart category. Despite much talk about branding, social and immersive advertising lately, search still commanded the lion’s share of online advertising revenues (46.5%) in 2011 and its share grew from 2010 numbers (44.8%), when it experienced […]
SearchCap: The Day In Search, December 1, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Parked Domains, Scraper Sites Targeted Among New Search Changes In what’s now to be a monthly update on search changes, a new Google “Inside Search” blog post today tells us […]
SearchCap: The Day In Search, September 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s New Airport Maps Aim To Make Air Travel Easier Finally, some good news for air travelers: Flying gets a little bit easier with Bing’s launch of detailed U.S. airport maps. […]
IAB And PWC: Search Doubled Previous Year’s Growth Rate In First Half Of 2011
In their regular analysis of revenues generated by the online advertising industry, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers say search unsurprisingly accounted for the most spending of any category (49%) in the first half of the year. Display was next with 37 percent of interactive spend in 1H 2011. Total spending on Search came […]
IAB: 2010 Online Advertising Worth $26 Billion, Search 46 Percent
The IAB released its full year 2010 online advertising report this morning. Paid search constituted the largest category share of the $26 billion online ad spend, at 46 percent: Search was down a point vs. 2009 in terms of overall share. However it grew 12 percent vs. last year in terms of dollar value. By […]
Report: Online Ad Revenues Hit $6.4 Billion, Search Dominant
The IAB reported today that US online ad revenues were $6.4 billion in the third quarter of 2010. That compared with $6.2 billion in Q2 of 2010 and represented 17% growth over the same period a year ago. Through three quarters US online ad revenues totaled $18.1 billion. That would put online ad spending on […]
Google Launches “Google Internet Stats”
It appears Google has pulled together a bunch of statistics throughout the web and created a small landing page named Google Internet Stats on the Google UK front. The page explains that this service “brings together the latest industry facts and insights together in one place.” Google collected this data from many third party vendors, […]
SearchCap: The Day In Search, March 31, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
IAB: PPC And Search Gain In Q4, FY08 Online Ad Revs At $23B
According to data released yesterday by the IAB/PwC on Q4 and full year 2008 online advertising revenues, performance-based advertising and search gained while other segments declined slightly or were flat. Overall, online advertising grew 10.6% in 2008 to reach $23.4 billion. US online ad revenue in Q4 was $6.1 billion, up from $5.8 billion in […]
Search Biz: Yahoo & AOL, Again?; IAB On Ad Revenues; Debating Google’s Evilness & More
Does anyone want to dance with Yahoo? Well, Bloomberg is reporting that Yahoo is continuing to talk with Time Warner about buying AOL. The report says the two companies have met “in the past few weeks,” and are discussing a plan where AOL’s advertising business would be given to Yahoo in exchange for Time Warner […]
Search Biz: Guerilla Artists Protest Google, Search Tops Online Spending Categories, Google Potentially Moving Mini To The Cloud, Predictions About Google Consumer Marketing
Other than discussion of online advertising revenues, it’s an all-Google day for Search Biz: rumors of Google Mini being replaced by a hosted solution, a “public art” protest about Google doing business with the Chinese government, and speculation about the future of consumer marketing at Google.
Vertical Search Provider Healthline Beefs Up Content, Features
Health is one of the “strategic consumer verticals” that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There’s also Steve Case’s much-hyped Revolution Health. (WebMD is the category leader according to comScore.) However, one of the […]
SearchCap: The Day In Search, October 5, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Online Ad Revenues Reach $10 Billion In First Half Of 2007, Search Remains Largest Single Category
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released online advertising figures for the second quarter and the first six months of 2007. For the first time, revenues exceeded $5 billion in a single quarter and first half revenues reached $10 billion, compared with $7.9 the previous year. Year-over-year growth was about 26 percent. Search, […]
SearchCap: The Day In Search, October 2, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Paid Search Grows 44 Percent In Britain
Online advertising spend surges 41 pct in Britain from Reuters reports that paid-search ads have grown by 44-percent year to year in Britain. Display ads grew 33-percent, while total online ad growth rose 41-percent. The Internet Advertising Bureau with PricewaterhouseCoopers and the World Advertising Research Centre estimated that total online ad spend in Britain can […]