Search Activity Makes Michelle Obama The FLOS (First Lady Of Search)

A Pew Research study that was released this week showed that Democrats are more likely to mix social media and political activity. They might be more likely to mix politics and search, too, at least judging from data comparing search activity from Michelle Obama and Ann Romney that Google has shared today.

Michelle Versus Ann

According to the Google Politics and Elections team, search interest Tuesday night in Michelle Obama during the first night of the Democratic National Convention (DNC) surpassed search interest in Ann Romney one week earlier during the first night of the Republican National Convention (RNC).

In other words, FLOTUS (First Lady of the United States) is also FLOS (First Lady of Search). Here’s how searches for Michelle Obama and Ann Romney charted during their speeches:

Both Hits Versus Other Speakers

Aside from how they compared against each other, the wives of both presidential candidates proved to be the top searched for speakers for the first day of the respective conventions. Here’s “top searched speakers” according to Google for the first day of the Democratic convention, showing Michelle Obama leading the pack:

Ann Romney was also ahead of other speakers on the first day of the Republican convention, according to Google, though it didn’t provide a chart showing the exact proportions:

Yahoo & Twitter Activity

For its part, Yahoo tweeted this morning that Michelle Obama searches were up 288 percent. (But there’s no corresponding tweet from a week ago to use for comparison.)

Twitter, like Google, also revealed today that DNC-related activity was up last night compared to last week’s RNC.

Twitter says there was a peak of 28,003 tweets-per-minute (TPM) at the end of the First Lady’s speech — not only is that significantly more than the 6,195 TPM for Ann Romney, but also nearly double the 14,289 TPM during Republican nominee Mitt Romney’s acceptance speech last week.

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.