TikTok restores service in the U.S., credits Trump for reprieve
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.
Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions.
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law.
New legislation could require ByteDance, TikTok's owner, to sell the app within six months or face a U.S. ban.
News publishers are concerned that AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
Google's page layout algorithm, plus: Matt Cutts resigns from Google, Top Stories deduplication, mobile usability warnings and more.
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
Recently unredacted sections of the complaint paint a damning picture of Google's motivations that, if true, could erode any trust it has left with publishers.
If political polls were so off, might consumer research be equally flawed?
Breaking up these companies will apparently be on the table.
The 'Filter Bubble Transparency Act' would apply to websites and mobile apps.
We're a long way away from that, but a rhetorical Rubicon has been crossed.
Reportedly the DOJ will investigate Google and the FTC will take on Amazon.
Gone are the days when the internet was simply a tool to learn more about candidates and issues.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google’s March, April and August updates might fit togetherSep 26, 2018 by Eric Enge In Google’s mind, does brand authority trump breadth and depth of content? Here’s a new perspective […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using Voice Search to Transform Your Local Search Strategy Sep 6, 2018 by Digital Marketing Depot More than 43 million people in the U.S. now own a smart speaker, and, as […]
He echoes long-standing complaint by conservatives that technology companies are biased against them.
The rule would bring traditional media disclosure requirements to digital ads.
FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.
Focus is on consumer data collection practices and alleged "search bias."
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.
Google blames "technical bug." Sanders continues to show as having
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile brand CPCs on Google are climbing, finds MerkleJul 15, 2016 by Ginny Marvin Increases started at the end of June and have only affected smartphone CPCs. Google to launch new […]
Both the upcoming Republican and Democratic National Conventions will be broadcast via a live stream on YouTube.
Google offers an autocomplete suggestion of "Lying Ted" for "lying" but fails to do something similar for Clinton, raising questions.
Cards will deliver candidate and third-party content to inform voters about about their positions on issues; Google will also provide delegate counts.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New US Presidential “Candidate Cards” Are A Disaster For Google’s Search QualityJan 28, 2016 by Danny Sullivan An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at […]
An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at the top of Google's search results turned into a megaphone for one.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdGooroo Launches Competitive Insights For Local Paid Search Jan 26, 2016 by Ginny Marvin The new tool provides keyword, ad copy and budget insights at a city level. Google Introduces Candidate […]
Google is giving Republican and Democratic candidates a privileged place in search in 2016. The company has launched what it says is an experimental feature we’ve dubbed Google Posts that will create a prominent placement for the candidates’ own messages and content in a horizontal carousel in search results. This is not an ad unit. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Provides An Interactive Bubble Level In Their Search Results Dec 16, 2015 by Barry Schwartz Google has a new feature where you can search for bubble level and use the […]
In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch in 2016. For this edition, we tapped the experience of one of our own: Kevin Watterson, who worked in […]
DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with Facebook Targeting. In Round Two, we dive into Twitter psychographics to reach the political targeting ring, from the fans in the stands to third-party political targeting to politically curated lists. Political Behavior […]
LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate WIN. In this Psychographic Targeting Hot House, aimClear Production Manager Lea Scudamore highlights eight fantastic […]
Secondary political motivations enter the FTC report controversy.
Last year, Yahoo! celebrated ten years of sharing its annual Year In Review feature, marking the occasion by releasing 30 categories of the most popular searches on Yahoo! in 2011, one of the biggest lists up to that point in time. For 2012, Yahoo! one-upped themselves by providing us with the top 10 most popular searches […]
By the time this election is over more than $2.6 billion will have been spent by the two US presidential candidates on political advertising. I’ve also seen some estimates that say total political advertising this election cycle will top $6 billion. Yet, remarkably, The Atlantic points to a Google Trends report showing a huge November […]