Navigating political censorship in digital PR: Understanding media ownership and trust
Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions.
Topic: Political campaign
Why search queries and location data could trump polling as political tools in 2020
Location intelligence will be used to identify and target voters, and predict election results.
Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues
Google says election-related searches for this election cycle are up 240% over 2012.
YouTube reports 224% jump in refugee-related searches since start of elections
According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year.
Google Introduces Candidate Cards In Search For Presidential Election Season
Google is giving Republican and Democratic candidates a privileged place in search in 2016. The company has launched what it says is an experimental feature we’ve dubbed Google Posts that will create a prominent placement for the candidates’ own messages and content in a horizontal carousel in search results. This is not an ad unit. […]
aimClear’s Psychographic Targeting for Political Advertising Agencies’ WINS
In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch in 2016. For this edition, we tapped the experience of one of our own: Kevin Watterson, who worked in […]
Bing & Google Offering New Search Tools For 2014 Election Season
With the November 4th elections looming ever so near, both Bing and Google have launched search tools to help voters stay informed. From news and analysis, to predictions and voter registration information, each site is doing their part to help voters stay in-the-know during the 2014 election season. Here’s a quick overview of what Bing […]
Can Search Queries And Social Data Predict The Presidential Election Outcome?
By the time this election is over more than $2.6 billion will have been spent by the two US presidential candidates on political advertising. I’ve also seen some estimates that say total political advertising this election cycle will top $6 billion. Yet, remarkably, The Atlantic points to a Google Trends report showing a huge November […]
As VP Debate Nears, Search Interest In Ryan Outpaces Biden
Vice President Joe Biden and vice-presidential hopeful Paul Ryan are a little more than an hour away from their first and only debate of this election year, and search activity around the debate is heating up — largely surrounding Ryan, the Republican nominee. We’ll begin with this tweet from Yahoo Search, which reports that there’s […]
Google, Yahoo Agree: Democrats Searched More Than Republicans During Political Conventions
The dust has settled on both the Republican and Democratic national conventions and, while we don’t know who’ll ultimately get the most votes, it’s clear that Democrats won the day where search activity is concerned. Both Google and Yahoo have analyzed their users’ searches during the two conventions, and both show that search activity spiked […]
Search Activity Makes Michelle Obama The FLOS (First Lady Of Search)
A Pew Research study that was released this week showed that Democrats are more likely to mix social media and political activity. They might be more likely to mix politics and search, too, at least judging from data comparing search activity from Michelle Obama and Ann Romney that Google has shared today. Michelle Versus Ann […]
Google Intros Congressional District Targeting In AdWords
Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District. Given how difficult it is to pinpoint audiences within particular districts by ZIP code or municipality — and the fact that district boundaries change every 10 years […]
Updated: Google Embroiled In Political Controversy Over Cost-Per-Lead Ad Test
The Obama campaign ad that started it all — a display ad on Real Clear Politics that requested a user’s e-mail address — wasn’t even a Google ad. But someone from the Republican National Senatorial Committee (RNSC) thought it was, so she called her Google sales rep and asked about getting something similar for the […]
Obama Vs. McCain: Paid Search Keywords
Valleywag (using data from Hitwise) posts about the paid search campaigns of the two major US presidential candidates, over the past 12 weeks. The post shows a list of the actual keywords being used by the campaigns. It’s a fascinating look into their “offensive” and “defensive” strategies concerning paid search.
Search Marketing & The US Presidential Race, Case Study: Sarah Palin
After reading yesterday about how savvy both US presidential campaigns seem to think they are about search marketing, I decided I’m going to take a closer look at watching them. In particular, I noticed yesterday that both seemed pretty lame when it came to tapping into rising queries that you can spot on Google Trends. […]
Obama Vs. McCain: Display Vs. Direct Response
The Wall Street Journal analyzes and compares the online marketing strategies, successes and weaknesses of the two US presidential candidates. McCain turns out to be the more savvy search marketer, while Obama does a better job at SEO and is investing more in online display advertising.
For Obama The Online Marketer It’s All About Google
Democratic presidential candidate Barak Obama’s online organizing and fundraising successes are perhaps unprecedented. He’s also the query volume king, among the candidates. But how does he do as an online marketer? We might not know his CTRs or how his campaigns “convert” but now we know where he spent his money. According to US Federal […]
iCrossing: Democrat Obama Winning In Overall Search Volume, Republican John McCain Outspending Rivals On Paid Search
The finding that Republican presidential candidate and presumptive nominee John McCain is outspending (by 2x) Democrats Barack Obama and Hilary Clinton on issues as well as buying his opponents’ “brand terms” is one of the findings of a fascinating new iCrossing report, “How America Searches: Election ‘08 Update.”
Google Maps Being Used To Engage Political Volunteers, Activists
Google has been showcasing its primaries mapplets, which offer results breakdowns by candidate and county, as well as other information (e.g., video). The Google LatLong blog now posts about how the candidates, campaign staffers, and other third parties are using the Google Maps and Maps API to showcase their messages and organize political volunteers and […]
Political Candidates Need Serious SEO Help
Whether DNC or RNC, Political Candidates need SEO from SEOmoz takes a look at the current political landscape in the search results. What we learned from this article is that the U.S. political candidates need some serious help with SEO and search marketing. For example, John McCain’s web site currently ranks number 68 for a […]
Google Gives Seminar On Google for Politics
Google canvasses for political ads at the LA Times reports that Google gave a seminar at the annual conference for political consultants and internet activists run by George Washington University. The seminar, “Making the Most of Google in 2008,” saw Google advising how groups can use Google services to promote their agendas.